Small Business Encyclopedia
Letter: W

Warranty

A seller's assurance to a purchaser that the goods or services being purchased are or shall be as represented and, if not, will be replaced or repaired

Wellness Programs

Services focused on the promotion or maintenance of good health rather than the correction of poor health

Word-of-Mouth Advertising

An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service

Workers' Compensation Insurance

Insurance that covers medical and rehabilitation costs and lost wages for employees injured at work; required by law in all states

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