Get All Access for $5/mo

What Is A Digital Watermark? Secure your online intellectual property.

By Aliza P. Sherman

Opinions expressed by Entrepreneur contributors are their own.

If digital security of your intellectual property is of theutmost importance to your business, you might want to considerlicensing watermarking software from a company such as DigiMarc or Signum TechnologiesLtd.

A digital watermark is an invisible identification code or"identifier" that's permanently imbedded into audio,image, video and multimedia data files for later identification incase of theft. Contrary to common belief, digital watermarkingdoesn't protect against copyright theft. But having yourphotographs, for example, watermarked digitally can aid in provingan image is yours if you catch someone stealing your photographsand decide to go to trial.

Licensing digital watermarking software can start close to$1,000 or more. Obviously, if protecting your multimedia data iscritical to your business, it's worth the investment.

Aliza Sherman is an entrepreneur and author of Cybergrrl:A Woman's Guide to the World Wide Web (Ballantine Books).She is currently working on her next book and new company.

Aliza Sherman is a web pioneer, e-entrepreneur and author of eight books, including

PowerTools for Women in Business.

Her work can be found at mediaegg.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.