Moe's Southwest Grill

Mexican food
Franchise 500 2023
2024 Franchise 500 Rank
#290 Ranked #293 last year
See the Full List
Initial investment
$659K - $1.8M
Units as of 2023
621 Decrease 10% over 3 years

Company Overview

About Moe's Southwest Grill

Industry Food
Related Categories Mexican Food
Founded 2000
Parent Company GoTo Foods
Leadership Tory Bartlett, Chief Brand Officer
Corporate Address 5620 Glenridge Dr. N.E.
Atlanta, GA 30342
Social Facebook, Twitter, LinkedIn, Instagram, YouTube
Sponsored Content

More from Moe's Southwest Grill

Welcome To Moe's!

From the moment your fans walk through the door, they'll appreciate the family friendly atmosphere and variety of craveable, customizable menu items. About three and a half minutes is all that stands between each fan and a delicious meal.

For you and your team, our fast service and friendly environment mean serving more customers in a day and striving for well-balanced sales between lunch and dinner service.

MAKE THE MOE-ST OF YOUR FRANCHISE EXPERIENCE.

  • STRONG BRAND AWARENESS   Launched in 2000, we've grown to more than 650 restaurants in 40 states.
  • SIMPLE, CUSTOMIZABLE MENU   Just 20 ingredients can be turned into any amazing creation your fans crave.
  • SUPPORT PROVIDED BY INDUSTRY LEADERS   Franchise support provided by Moe's and GoTo Foods™, a leading developer of iconic, global foodservice brands.
  • MULTIPLE REAL ESTATE CONFIGURATIONS   Freestanding buildings, in-line locations, drive-thrus, food courts and more.
  • ENJOY OFF-PREMISES REVENUE   Moe's offers catering, online ordering and third party delivery opportunities.
  • STRATEGIC SUPPLY CHAIN   Leveraged spend management across GoTo Foods™ portfolio.

BRING OUR BELOVED FARE TO FANS NEAR YOU.

Moe's Southwest Grill® is authentic, adventurous and all-around fun. Our passion has made us the go-to brand for Southwestern fare and one of the most recognized fast-casual Mexican restaurant franchises available.

We're the ideal choice for franchise owners interested in building a loyal following in their market while embracing their own independent spirit.

"MOE’S HAS RECENTLY MADE SIGNIFICANT STRIDES IN ITS MODERNIZATION, MAKING SURE THAT WE PROVIDE A SEAMLESS ONLINE ORDERING EXPERIENCE, UPDATED INTERIORS WITH ENGAGING IN-STORE GRAPHICS SHOWING OUR BOLD PERSONALITY AND A NEW LOGO, ALL WHILE SERVING THE SAME DELICIOUS FOOD OUR GUESTS CRAVE. THIS IS A BRAND I AM EXCITED TO GROW WITH INTO THE FUTURE. BIG THINGS ARE AHEAD!"
ROGER WAGNER MOE'S FRANCHISEE

Business Overview

Franchising Since 2001 (23 years)
# of employees at HQ 73
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises in the following international regions: Africa, Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico

# of Units 621 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Moe's Southwest Grill franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
$30,500
Initial Investment Information Circle
$659,075 - $1,839,390
Net Worth Requirement Information Circle
$1,000,000
Cash Requirement Information Circle
$300,000
Veteran Incentives Information Circle
$10,500 off franchise fee
Royalty Fee Information Circle
5%
Ad Royalty Fee Information Circle
3%
Term of Agreement Information Circle
20 years
Is franchise term renewable? Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Moe's Southwest Grill has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 36-150 hours
Classroom Training 18-50 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
No
Can this franchise be run part time? Information Circle
No
# of employees required to run 15
Are exclusive territories available? Information Circle
Yes

Franchise 500 Ranking History

Compare where Moe's Southwest Grill landed on this year's Franchise 500 Ranking versus previous years.

Additional Rankings

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022