Moe's Southwest Grill logo
Mexican food

Investment

$624,725

Initial Franchise Fee

$30,500

Units

575

Growth Rate

-10%

Overview About Investment Territories Support Operations Ranking History

Overview

Industry Food
Founded 2000
Franchising Since 2001
Parent Company GoTo Foods
Leadership Michael Smith, Chief Brand Officer
# of Employees at HQ 91

Units and Growth Chart

Sponsored Content

About Moe's Southwest Grill

Welcome To Moe's!

From the moment your fans walk through the door, they'll appreciate the family friendly atmosphere and variety of craveable, customizable menu items. About three and a half minutes is all that stands between each fan and a delicious meal.

For you and your team, our fast service and friendly environment mean serving more customers in a day and striving for well-balanced sales between lunch and dinner service.

MAKE THE MOE-ST OF YOUR FRANCHISE EXPERIENCE.

  • STRONG BRAND AWARENESS   Launched in 2000, we've grown to more than 650 restaurants in 40 states.
  • SIMPLE, CUSTOMIZABLE MENU   Just 20 ingredients can be turned into any amazing creation your fans crave.
  • SUPPORT PROVIDED BY INDUSTRY LEADERS   Franchise support provided by Moe's and GoTo Foods™, a leading developer of iconic, global foodservice brands.
  • MULTIPLE REAL ESTATE CONFIGURATIONS   Freestanding buildings, in-line locations, drive-thrus, food courts and more.
  • ENJOY OFF-PREMISES REVENUE   Moe's offers catering, online ordering and third party delivery opportunities.
  • STRATEGIC SUPPLY CHAIN   Leveraged spend management across GoTo Foods™ portfolio.

BRING OUR BELOVED FARE TO FANS NEAR YOU.

Moe's Southwest Grill® is authentic, adventurous and all-around fun. Our passion has made us the go-to brand for Southwestern fare and one of the most recognized fast-casual Mexican restaurant franchises available.

We're the ideal choice for franchise owners interested in building a loyal following in their market while embracing their own independent spirit.

"MOE’S HAS RECENTLY MADE SIGNIFICANT STRIDES IN ITS MODERNIZATION, MAKING SURE THAT WE PROVIDE A SEAMLESS ONLINE ORDERING EXPERIENCE, UPDATED INTERIORS WITH ENGAGING IN-STORE GRAPHICS SHOWING OUR BOLD PERSONALITY AND A NEW LOGO, ALL WHILE SERVING THE SAME DELICIOUS FOOD OUR GUESTS CRAVE. THIS IS A BRAND I AM EXCITED TO GROW WITH INTO THE FUTURE. BIG THINGS ARE AHEAD!"
ROGER WAGNER MOE'S FRANCHISEE

Investment Details

Initial Franchise Fee $30,500
Initial Investment $624,725 - $1,850,250
Net Worth Requirement $1,000,000
Cash Requirement $300,000
Royalty Fee 5%
Ad Royalty Fee 3%
Technology Fee 0
Term of Agreement 20 years
Is Franchise Term Renewable? Yes
Financing Third Party
Veterans Incentive $10,500 off franchise fee

Available Territories

Franchising opportunities available in the following regions

States
AK AL AR AZ CA CO CT DC DE FL GA HI IA ID IL IN KS KY LA MA MD ME MI MN MO MS MT NC ND NE NH NJ NM NV NY OH OK OR PA RI SC SD TN TX UT VA VT WA WI WV WY

Training & Support Programs

Comprehensive training and ongoing support to help you succeed

Training

On the Job Training 150 hours
Classroom Training 50 hours

Ongoing Support

Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform

Marketing Support

Ad Templates
Social Media
SEO
Website Development
Email Marketing
Loyalty Program/App

Operations & Requirements

Key operational details and requirements for running this franchise

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? No
Can this franchise be run part time? No
# of employees required to run 15
Are exclusive territories available? Yes

Ranking History

Moe's Southwest Grill performance in the Franchise rankings over recent years

Additional Rankings

Curious to know where Moe's Southwest Grill ranked on other franchise lists? Find out below.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022