PuroClean

PuroClean: The Paramedics of Property Damage®

Own a Scalable, High-Margin Property Restoration Franchise

Known as the Paramedics of Property Damage®, PuroClean provides essential property restoration services, including water, fire, mold, and biohazard cleanup for both residential and commercial clients, including large-loss projects.

Franchising since 2001, PuroClean has grown into a network of 500+ franchise locations across the U.S., Canada, and Puerto Rico. The restoration industry is driven by insurance claims and emergency response, creating consistent, recession-resistant demand year-round.

Franchise Owners lead trained technicians, manage projects, and develop relationships with insurance carriers, adjusters, and property managers—key referral sources that drive recurring, high-margin work at scale.

Why Choose PuroClean

PuroClean is privately owned, not backed by private equity, allowing leadership to make long-term decisions that prioritize Franchise Owner success. The brand combines hands-on training, business coaching, and national brand strength with the stability of a proven, scalable, high-margin business model.

With the ability to perform both residential and commercial restoration work under a single license, PuroClean offers multiple revenue streams without added complexity.

See why Entrepreneur Media ranked PuroClean among the top Franchise 500 brands in 2026!

Fast Facts:

• Top Franchise Grossed $19,000,000 in 2024*
• 82% of franchise owners enjoy running their business
• $80M in national accounts
• 44% of owners operate multiple units

^{*This figure represents the results of a single franchisee identified in Item 19 of our Franchise Disclosure Document (“FDD”). Individual financial performance will vary based on numerous factors. Prospective franchisees should carefully review the full FDD — including Item 19 — and consult with their own legal, financial, and business advisors before making any investment decision.}

Key Advantages

• High-margin, insurance-driven business model

• Low initial investment and strong profit potential

• Open-territory system that promotes collaboration, not competition

• Residential and commercial large-loss revenue streams under one license

• Certified, state-of-the-art training facility (PuroClean Academy)

• Ongoing field training, mentorship, and 24/7 operational support

• Access to national accounts and commercial opportunities through sister company Signal Restoration Services

The PuroClean Business Model

PuroClean’s model is designed for both scalability and stability. Franchise Owners operate essential, insurance-driven businesses that deliver real solutions when disaster strikes. Each location serves both residential and commercial clients, ensuring flexibility and growth potential.

Unlike most franchise systems, PuroClean operates with an open-territory model, allowing Franchise Owners to market and collaborate freely across neighboring areas, creating partnerships, not competition.

Training and Support

PuroClean provides one of the most comprehensive training systems in restoration. Every new Franchise Owner begins with the RightStart Program, a guided onboarding process covering business setup, licensing, and pre-launch preparation.

Franchise Owners then attend New Franchise Training (NFT) at the state-of-the-art PuroClean Academy, home to one of only 27 IICRC-approved Applied Structural Drying (ASD) facilities in the world.

After NFT, Franchise Owners participate in the PuroMentor Program, receiving four days of in-field, one-on-one guidance from an experienced Franchise Owner, followed by the PuroLaunch Program, a structured plan designed to accelerate profitability.

Ongoing education includes advanced certifications and 24/7 access to KnowHow, an AI-powered operational knowledge platform, for continued development.

Marketing and Business Development

PuroClean’s marketing team provides Franchise Owners with national PR coverage, local media opportunities, and a full suite of customizable materials—including AI tools, flyers, brochures, social media assets, and a branded website.

Behind the scenes, the PuroClean Home Office continuously improves local search visibility to ensure Franchise Owners are easily found in their markets.

The Sales and Franchise Growth Department also coaches Franchise Owners and their Business Development Representatives on building referral networks with insurance agents and property managers—core drivers for restoration work.

PuroVet: Supporting Those Who Served

Through our PuroVet Program, U.S. military veterans receive a 25% discount on the initial franchise fee, ongoing peer support through the PuroVet Forum, and access to exclusive opportunities through our partnership with the National Veteran Business Development Council (NVBDC). Today, 1 in 7 PuroClean Franchise Owners is a veteran!

Proven Growth and Leadership

Since Mark W. Davis and Frank Torre acquired PuroClean in 2015, the company has doubled its footprint and achieved 5x system-wide sales growth, demonstrating both financial performance and operational excellence.

PuroClean continues to invest in programs, tools, and technology to help Franchise Owners succeed in one of the most in-demand industries in franchising.

Ideal Candidate

The ideal PuroClean Franchise Owner is someone who is driven to build a business with purpose. It doesn’t matter where you come from. Our network includes women, first-generation immigrants, veterans, corporate professionals, and even doctors. What unites them is a shared willingness to follow a proven system, lead with integrity, and serve their communities during times of crisis. Some PuroClean Franchise Owners started by converting their restoration business or bolting on a PuroClean franchise to their home service business. Others had no industry experience at all—both paths provide the same opportunity for success!

PuroClean Franchise Owners are hands-on, tenacious, and growth minded. They value structure, collaboration, and the support that comes from being part of a respected brand. If you're motivated to build a business that makes a real impact, and you’re ready to work hard for long-term success, you may be a great fit for PuroClean.