Which Wich

FREE Franchise Guide!
Franchise 500 2023
Franchise 500 Rank
N/R Not ranked last year
See the Full List
Initial investment
$254K - $822K
Units as of 2023
220 Decrease 34% over 3 years

Which Wich was founded in 2003 by restaurant entrepreneur, Jeff Sinelli. Which Wich sells milkshakes, chips, and warm cookies along with its best-known item: sandwiches. The company is loved most for its simple sandwich ordering system, customizable sandwiches, and personalized packaging.

Which Wich started franchising in 2004, and has gained recognition in most parts of the country. This is due in part to the creativity in their services and the wide range of more than 40 sandwiches to choose from. Which Wich allows customers to build their ideal sandwich with different toppings, veggies, meats, and sauces. Unlike some of their competitors, who cut costs with low-grade bread and meats, Which Wich strives to use wickedly delicious and fresh ingredients.

Why You May Want to Open a Which Wich Franchise

The franchisor has single-digit company-owned units and hundreds of franchise units. This can serve as an indicator that the company is mainly franchise-focused. Franchisees are typically a top priority for Which Wich, proving their dedication to the franchise.

Now with a large pool of Which Wich  locations, they have expanded globally. The company typically does not require its franchisees to be experts in the retail or restaurant business. Which Wich only requires that you have some experience in running such businesses. 

As a franchisee, you are allowed to experiment with new and effective ways to create awareness. Having a better understanding of publicity, advertising, and marketing concepts will improve how the franchisor receives your bid to start a Which Wich franchise.

What Might Make Which Wich  a Good Choice?

To buy into the Which Wich franchise, you should be financially reading for an initial investment made up of a franchise fee and other startup costs. In addition, you should be prepared for ongoing fees, including royalty fees, advertising fees, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.

Although Which Wich does not usually offer direct financing to its franchisees, they have close working relationships with third party financing firms. These firms might provide financing to cover startup costs, payroll, equipment, inventory, and even the franchise fee if you qualify.

How Do You Start a Which Wich Franchise?

Buying into the Which Wich franchise involves a few simple steps. Kickstart the process by filling out the contact form. After receiving your contact form, one of their franchise development representatives may get in touch with you.

The representative may determine if you are ready to start the process of opening a Which Wich franchise. If you are ready, they may schedule a time to thoroughly discuss the franchise opportunity as you get to know each other better. After this, you may receive a secure link to a detailed application and an outline of the required documentation. 

Once the application process is complete, you will join the team in their Dallas, Texas headquarters to train for a few weeks. After this, the franchise may be awarded to you. Then, you will be permitted to begin operations as a registered Which Wich franchisee. 

Find Your Perfect Franchise

Company Overview

About Which Wich

Industry Food
Related Categories Miscellaneous Sandwiches, Sandwiches
Founded 2003
Parent Company Sinelli Concepts Int'l. Inc.
Leadership Jeff Sinelli, CEO
Corporate Address 1412 Main St., #2000
Dallas, TX 75202
Social Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

Business Overview

Franchising Since 2004 (20 years)
# of employees at HQ 35
Where seeking

This company is offering new franchises throughout the US.

This company is offering new franchises worldwide.

# of Units 220 (as of 2023)

Information for Franchisees

Here's what you need to know if you're interested in opening a Which Wich franchise.

Financial Requirements & Ongoing Fees

Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee Information Circle
Initial Investment Information Circle
$253,500 - $822,250
Net Worth Requirement Information Circle
Cash Requirement Information Circle
Veteran Incentives Information Circle
$10,000 off franchise fee
Royalty Fee Information Circle
Ad Royalty Fee Information Circle
Term of Agreement Information Circle
10 years
Is franchise term renewable? Yes
Take Our Free Franchise Quiz!

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

Third Party Financing Which Wich has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory, accounts receivable, payroll

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training 50 hours
Classroom Training 30 hours
Ongoing Support
Purchasing Co-ops
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
Marketing Support
Ad Templates
National Media
Regional Advertising
Social Media
Website Development
Email Marketing
Loyalty Program/App


Additional details about running this franchise.

Is absentee ownership allowed? No
Can this franchise be run from home/mobile unit? Information Circle
Can this franchise be run part time? Information Circle
# of employees required to run 12
Are exclusive territories available? Information Circle
Take our quick quiz to find your ideal franchise

Franchise 500 Ranking History

Compare where Which Wich landed on this year's Franchise 500 Ranking versus previous years.

Sign Up for Our Franchise Newsletter

Stay up to date on the latest news and trends affecting the franchise industry.

Related Franchises

Are you eager to see what else is out there? Browse franchises that are similar to Which Wich.

Rascal House

Pizza, pasta, sandwiches, salads, desserts

ClaimTek Systems

Medical billing and practice management solutions

Wall Street Deli

Sandwiches, wraps, soups, salads & gourmet coffee

Shipley Do-Nuts

Doughnuts, kolaches, pastries, coffee

Related Franchise Content

Catch up on the latest franchise news, trends, and more.


Hilton Launches 'Hilton for Business,' Digital Travel Program Aimed at SME's

The global initiative offers a suite of tools for business travel booking and management, coupled with Hilton Honors benefits for SME's and their employees worldwide.


What Franchisors — and Franchisees — Need to Know About Local Video Marketing

Explore how franchisors can effectively use video marketing to connect with both business partners and customers and why many are missing out on this opportunity.


Wendy's Ushers in New Leadership as The Strategy to Propel The Fast Food Giant Into Its Next Growth Phase Continues

Learn about the strategic vision behind appointing a seasoned industry leader to steer Wendy's toward future growth in the highly competitive fast-food industry.


Burger King Is Upping its Rebrand Strategy With a $1 Billion Acquisition. These Franchise Resets Could Tell Us About the Fast Food Giant's Chances of Succeeding.

Discover the details behind RBI's strategic acquisition of Carrols Restaurant Group, a move that represents a significant step in a broader campaign to rejuvenate the Burger King brand, and compare it to past major franchise rebrands.


Commanding a Premium Franchise Sale in a Cautious 2024 Private Equity Investment Climate

Perfect market timing is difficult to pull off, but excellent preparation and building a valuable business in the first place is much more under your control.


Inspire Brands Takes Jimmy John's Global with Landmark International Franchise Deals

This move marks a significant step for Inspire Brands, which has previously focused on domestic growth and acquisitions within the U.S.

See more franchise content
The information on this page is not intended as an endorsement or recommendation of any particular franchise or business opportunity by Entrepreneur Media. Our listings and rankings are solely research tools you can use to compare opportunities. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise or business opportunity. That should include reviewing the company's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees/licensees/dealers.
Updated: December 12th, 2022