Cyber Week Sale! 50% Off All Access

Franchise Players: Franchising Instead of 'Reinventing the Wheel' Even though Steve Ferguson works with an established concept as a U.S. Lawns franchisee, his relationship building skills have helped him land $1 million in annual billings.

By Kate Taylor

Opinions expressed by Entrepreneur contributors are their own.

Franchise Players is Entrepreneur's Q&A interview column that puts the spotlight on franchisees. If you're a franchisee with advice and tips to share, email ktaylor@entrepreneur.com.

Steve Ferguson got into the lawn business young. While in high school, he worked at a local nursery, and after college, started a business mowing neighborhood lawns and working out of his garage. Years and years later, he decided that he didn't need to "reinvent the wheel" to break into the commercial lawn market. So, in 2002, he purchased a U.S. Lawns franchise.

In his first year as a franchise owner, Steve's billings totaled $2,500. Since then, he's grown his business to over $1 million in annual billings, and he credits his success to following a simple mission statement: "Try to be better today than yesterday." Here's what he's learned.

Name: Steve & Teana Ferguson

Franchise owned: Hampton Roads, Virginia

Related: Franchise Players: Why Franchisees Have to Be Owners, Accountants, Janitors and Everything in Between

How long have you owned a franchise?

Since Nov. 2002

Why franchising?

We were looking to break into the commercial market and we investigated many options and we said, "Why reinvent the wheel?"

What were you doing before you became a franchise owner?

I also work as firefighter/paramedic for a local city. Teana was a government contractor. We had a small residential landscape service.

Why did you choose this particular franchise?

U.S. Lawns invited us to their annual conference prior to us being a part of the family. We saw then the benefits of U.S. Lawns and being a part of something bigger than ourselves

How much would you estimate you spent before you were officially open for business?

Interesting question. Since we had an existing business we already had equipment, trucks and trailers. We bought into the franchise for $28,000, paid over five years

Where did you get most of your advice/do most of your research?

We researched several different companies on the internet, made several phone calls and meet with a couple other possibilities.

Related: Franchise Players: I Used All My Money to Buy a Franchise

What were the most unexpected challenges of opening your franchise?

Going from a small company with a few employees to a U.S. Lawns franchise location, quality labor had always been our No. 1 challenge. Other challenges have been being an unknown in the industry locally and having to build a reputation.

What advice do you have for individuals who want to own their own franchise?

Pray on what is God's plan for you. Do has much research as you can, ask a lot of questions. Talk to other people that are in the network.

What's next for you and your business?

To continue to grow our business. Be a responsible business owner, employer, and a community advocate. I plan to retire from the fire department within two years and spend time with our family, travel, and play some golf.

Related: Franchise Players: The Confusing Realities of Regulation

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

'I Just Hustled': She Earned More Than $300,000 Wrapping Gifts Last Year — and It All Started With a Side Hustle

When Michelle Hensley lost her husband to cancer, she needed to figure out how to earn an income for her family.

Science & Technology

You Have 1 Month Left to Prepare for These 5 AI-Powered Marketing Changes — Act Now Before It's Too Late.

Big changes in 2025 will redefine marketing as AI evolves rapidly, offering growth opportunities but also risks. Learn how to stay ahead in this week's video, covering new search platforms and avoiding over-automation.

Growing a Business

This Breakthrough Technology is Poised to Accelerate Your Company's Growth

Discover a breakthrough technology stacked on top of generative AI, now poised to revolutionize businesses across nearly every sector. Unlock unprecedented growth and profitability potential, achieving levels once thought unattainable.

Leadership

How to Master the Art of Delegation — Lessons From Andrew Carnegie's Legacy

Here's what Andrew Carnegie can teach today's entrepreneurs about leadership, teamwork and effective delegation.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.