Get All Access for $5/mo

An Iconic McDonald's Treat Is About to Get a Makeover — Here's What to Expect The company is changing the packaging of one popular treat to meet consumer demands around sustainability.

By Carl Stoffers Edited by Jessica Thomas

Key Takeaways

  • McDonald’s is revamping its McFlurry packaging, switching from plastic lids and mixing spoons to paper-based lids and reusable spoons.
  • The brand also announced a new Mini McFlurry.
  • The changes come as fast-food chains face increasing scrutiny over their environmental impact.

McDonald's is giving its iconic McFlurry a makeover — but it's not just about aesthetics. The fast-food giant is rolling out new packaging for its famous dessert as part of a larger initiative to enhance its sustainability efforts while also rolling out the new Mini McFlurry. After ditching the plastic mixing spoons last year, the company is swapping out its traditional plastic lids for paper-based ones and reusable spoons, responding to ongoing consumer demand for environmentally friendly packaging.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

This change aligns with McDonald's overarching sustainability goals, which include reaching net-zero emissions by 2050. The company is continuing to phase out single-use plastics across its global operations.

The brand made the news often last summer, beginning with the launch of the Grandma McFlurry in May. The limited-time offering paid homage to the comforting treats often associated with grandmothers — and was a nod to a Gen Z-centric TikTok trend, "grandmacore." The trend draws inspiration from cozy, grandmotherly interests such as knitting, baking and an overall sense of nostalgic comfort.

Related: The Critical First 100 Days of Onboarding — What You're Likely Overlooking That Could Make or Break Your New Hire

In June, McDonald's launched its $5 Meal Deal, designed to provide value and relief to inflation-strapped consumers who were complaining loudly about fast food prices.

"We heard our fans loud and clear — they're looking for even more great value from us, and this summer that's exactly what they'll get," Joe Erlinger, president of McDonald's USA, said in a statement in June. "Value has always been part of our DNA."

Related: Don't Have Time to Start a Business? This Doctor, Lawyer and Now Part-Time Franchisee Would Disagree.

The announcement came after a May 29 open letter from Erlinger addressing rumors and misconceptions about McDonald's menu price increases. Meanwhile, McDonald's move sparked competitors like Burger King, Wendy's and others to introduce value offers to attract budget-conscious consumers.

Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New 'Hall of Fame'

Read More: Today

Carl Stoffers

Entrepreneur Staff

Senior Business Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These Companies Offer the Best Work-Life Balance, According to Employees

The ranking is based on Glassdoor ratings and reviews.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Science & Technology

Use This Framework to Successfully Integrate AI Into Your Business Operations

Here's how to ensure both innovation and compliance when using AI in your organization.

Leadership

Why Your AI Strategy Will Fail Without the Right Talent in Place

Using fractional AI experts through specialized platforms allows companies to access top talent cost-effectively, drive innovation and scale agile strategies for growth.

Growing a Business

5 Effective Strategies to Boost Your Business's Online Presence

Boosting your online presence in 2025 is the key to success for businesses looking to grow. Working on your branding and reputation management is important to drive more sales and improve conversion.