Starbucks Speeds Up Service at Express Stores, Ups Quality at Starbucks Reserves Starbucks is hoping to entice both high-paying and convenience-craving customers with two new store formats.

By Kate Taylor

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Starbucks is getting fast and fancy with two new store formats.

The coffee mega-chain announced today that it would debut two new store formats: one geared toward the coffee snob and one for the commuter on the go.

For customers seeking super high-quality coffee, Starbucks is opening its first-ever interactive Reserve Roastery and Tasting Room in Seattle. With the Roastery, Starbucks hopes to double its small-batch roasting capacity and grow its Starbucks Reserve coffee presence from 800 to 1,500 store worldwide. Additionally, in the next five years Starbucks is creating at least 100 specialized stores highlighting Starbucks Reserve's limited availability coffees.

Starbucks Speeds Up Service at Express Stores, Ups Quality at Starbucks Reserves

Starbucks Reserve Roastery and Tasting Room
Image credit: Starbucks

Related: Groupon Helps Restaurants Fill Tables During Off-Hours With Reservation-Based Deals

For Starbucks lovers focused on getting their caffeine fix fast, the Seattle-based company is also testing small-footprint express stores. The express platform will cut down on the number of beverage and food offerings on the menu, as well as implementing digital-payment platforms to increase speed for on-the-go customers. Starbucks is launching the express stores in New York City in early 2015.

"The evolution of our store experience is a direct reflection of how our customers are interested in both accessibility to the brand as well as speed and convenience," Starbucks group president Cliff Burrows said in a statement. "Our scale affords us the unique opportunity to bring a flexible portfolio of options rooted in our core commitment to coffee quality."

Starbucks is the only coffee chain big enough to simultaneously launch boutique roasteries and express shops. The chain has the money and resources to invest in upscale, home-roasted blends to keep its coffee cred (and prices) high. It also has the vast reach and mainstream demand to make speed a necessity – drive-thru stores account for 40 percent of sales in U.S. company-operated stores. With plans to open approximately 1,550 net new stores this financial year and 1,600 new stores next year, Starbucks' plan to meld quality with speed is only getting bigger.

Related: Dunkin' Donuts Debuts Dark-Roast Coffee for the First Time Ever

Kate Taylor

Reporter

Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business Solutions

Stay Organized with This Task Management Tool, on Sale for $30

A Study Planr Pro subscription is just $30 for life.

Business Ideas

55 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Operations & Logistics

7 Books For Maximizing Life Satisfaction During Uncertain Times

You can develop a philosophy by drawing from the perspectives of others.

Business News

Here Are 3 Strategies Startup Founders Can Use to Approach High-Impact Disputes

The $7 billion "buy now, pay later" startup Klarna recently faced a public board spat. Here are three strategies to approach conflict within a business.

Thought Leaders

10 Simple, Productive Activities You Can Do When You Aren't Motivated to Work

Quick note: This article is birthed out of the urge to do something productive when I am not in a working mood. It can also inspire you on simple yet productive things to do when you're not motivated to work.