Take Advantage of the Booming Value Gym Market with a Pure Fitness Franchise Pure Fitness gym franchises are rapidly expanding in the low cost and flexible gym membership business that offers a resilient and flexible business model which helps achieve success in any market.

By Matthew Goldstein

Key Takeaways

  • Pure Fitness makes it as easy as possible to go to the gym, which is why they offer low-cost memberships without any contractual commitment. Members have the freedom to freeze, leave and re-join whenever they want and are able to do so in a matter of minutes through the Pure Fitness app.

3 Benefits of owning a Pure Fitness franchise:

  1. Capitalize on rising health and wellness trends with a proven business model.
  2. Offer in-demand 24/7 low-cost, flexible gym memberships to a broad customer base.
  3. Leverage state-of-the-art technology for operational efficiency and member satisfaction.

Pure Fitness is a rapidly expanding fitness franchise that provides low-cost, high-quality gym facilities with flexible, no-contract memberships offering 24/7 access. Founded in 2008 as part of global fitness leader PureGym, Pure Fitness operates 595 locations and focuses on offering state-of-the-art fitness equipment, a broad range of classes, industry-leading technology, and a business model geared towards affordability and flexibility. Click Here to learn more about Pure Fitness.

Key Facts:

  • Minimum Initial Investment: $399,500 - $2,968,500
  • Initial Franchise Fee: $40,000 - $50,000
  • Liquid Capital Required: $500,000
  • Net Worth Required: $2,000,000
Matthew Goldstein

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

Citigroup Eliminated More Jobs This Week. Here's Which Roles Were Affected.

Citigroup aims to cut 20,000 jobs by 2026 and is now more than halfway to its goal.

Buying / Investing in Business

The Future of Farming is Here

How Greenfield Robotics is shaping the next generation of agriculture.

Management

Our CTO Gave Us an Unexpected Ultimatum — and It Was Every Tech CEO's Worst Nightmare. Here's How We Handled It.

After one the most pivotal moments in our company's history, our former CTO decided to hold us hostage. Upon introspection, the errors that brought us to this fateful moment were mine to own. This is a cautionary tale for budding tech entrepreneurs about managing key man risk and treating your teams right.

Devices

Elevate Your Corporate Events With a Portable, Wi-Fi Enabled Photobooth

This bundle includes a lightweight photobooth with 10-inch LCD touchscreen, built-in ring light and flash, starter pack of paper, multiple power adapters and more.