Take Advantage of the Booming Value Gym Market with a Pure Fitness Franchise Pure Fitness gym franchises are rapidly expanding in the low cost and flexible gym membership business that offers a resilient and flexible business model which helps achieve success in any market.

By Matthew Goldstein

Key Takeaways

  • Pure Fitness makes it as easy as possible to go to the gym, which is why they offer low-cost memberships without any contractual commitment. Members have the freedom to freeze, leave and re-join whenever they want and are able to do so in a matter of minutes through the Pure Fitness app.

3 Benefits of owning a Pure Fitness franchise:

  1. Capitalize on rising health and wellness trends with a proven business model.
  2. Offer in-demand 24/7 low-cost, flexible gym memberships to a broad customer base.
  3. Leverage state-of-the-art technology for operational efficiency and member satisfaction.

Pure Fitness is a rapidly expanding fitness franchise that provides low-cost, high-quality gym facilities with flexible, no-contract memberships offering 24/7 access. Founded in 2008 as part of global fitness leader PureGym, Pure Fitness operates 595 locations and focuses on offering state-of-the-art fitness equipment, a broad range of classes, industry-leading technology, and a business model geared towards affordability and flexibility. Click Here to learn more about Pure Fitness.

Key Facts:

  • Minimum Initial Investment: $399,500 - $2,968,500
  • Initial Franchise Fee: $40,000 - $50,000
  • Liquid Capital Required: $500,000
  • Net Worth Required: $2,000,000
Matthew Goldstein

Entrepreneur Staff

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

After a 12-Year-Old's Side Hustle Made Over $4,000 in 1 Day, He and His Dad Grew the Business to Nearly $50,000 a Month: 'It Takes Commitment'

Madden Forrest and his father, Steven, turned their passion for football into a lucrative business.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business Solutions

Discover How AI Can Transform the Way You Work With This $20 E-Degree

Learn how to make AI work for you with the ChatGPT and Automation E-Degree, now for just $20.

Business News

Here Are the 10 Highest-Paying Jobs For New Graduates With a Bachelor's Degree — and They All Start at Six Figures

According to a new report from Resume Genius, finding a high-paying job as a new grad is possible, even in this market.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Business News

Investment Firm CEO Tells Thousands in Conference Audience That 60% of Them Will Be 'Looking for Work' Next Year

There were over 5,500 people at SuperReturn International 2025, making it the largest private equity event in the world.