Find out what franchise is right for you
2021 Franchise 500 Rank
N/R Ranked #497 last year
See the Full List
Initial investment
$180K - $479K
Units as of 2020
331 0.9% over 3 years

Company Overview

Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel's Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swensen's and others.

About Wetzel's Pretzels

Industry
Food
Founded
1994
Parent Company
Wetzel's Pretzels LLC
Leadership
Jennifer Schuler, CEO

Franchising Overview

Franchising Since
1996 (25 years)
# of employees at HQ
27
# of Units
331 (as of 2020)

Franchisor Information

Corporate Address
35 Hugus Alley., #300
Pasadena, CA 91103

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Wetzel's Pretzels franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$35,000
Initial Investment
$179,950 - $478,850
Net Worth Requirement
$260,000
Cash Requirement
$75,000
Royalty Fee
7%
Ad Royalty Fee
1%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing
Wetzel's Pretzels offers in-house financing to cover the following: equipment
Third Party Financing
Wetzel's Pretzels has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
40 hours
Classroom Training
40 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform
Marketing Support
Regional Advertising
Social Media
SEO
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
10
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Wetzel's Pretzels landed on this year’s Franchise 500 Ranking versus previous years.

Additional Rankings

Curious to know where Wetzel's Pretzels ranked on other franchise lists? Find out below.

Want to stay updated on the latest franchise news?

Never miss a beat when you sign up to receive our newsletter.

We care about the protection of your data. Read our Privacy Policy

Related Franchises

Are you eager to see what else is out there? Browse more franchises that are similar to Wetzel's Pretzels.

Related Franchise Content

Catch up on the latest franchise news, trends, and more.

This Is Why You Need to Become the Face of Your Business

Using your image to back your business can be more powerful than any form of traditional advertising.

Entrepreneur Franchise of the Day: Urban Air Adventure Park

Urban Air Adventure Park is Entrepreneur's No. 1 franchise for entertainment centers.

A metal band took over a Wendy's with a strange performance: VIDEO

For patrons at a Wendy's in Washington, the drive-thru experience was much louder than usual.

Emily Rella

Entrepreneur Franchise of the Day: ComForCare

ComForCare franchises offer older adults or those with disabilities in-home care to help them recover from a surgery or hospitalization.

Ready to Attend a Franchises's Discovery Day? Follow These 7 Steps to Prepare.

It takes a lot of work to determine the best fit for the franchise and the potential franchisee.

Adam Horlock

How to Successfully Turn Your Business Into a Franchise

If you think the franchise business model is only for restaurants, think again.

Roger David

Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021