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2021 Franchise 500 Rank
N/R Ranked #497 last year
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Initial investment
$180K - $479K
Units as of 2020
331 0.9% over 3 years

Company Overview

Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel's Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swensen's and others.

About Wetzel's Pretzels

Industry
Food
Founded
1994
Parent Company
Wetzel's Pretzels LLC
Leadership
Jennifer Schuler, CEO

Franchising Overview

Franchising Since
1996 (25 years)
# of employees at HQ
27
Where seeking

This company is seeking new franchisees throughout the US.

This company is seeking new franchisees worldwide.

# of Units
331 (as of 2020)

Franchisor Information

Corporate Address
35 Hugus Alley., #300
Pasadena, CA 91103

Information for Franchisees

Here’s what you need to know if you’re interested in opening a Wetzel's Pretzels franchise.

Financial Requirements & Ongoing Fees

Here’s what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.

Initial Franchise Fee
$35,000
Initial Investment
$179,950 - $478,850
Net Worth Requirement
$260,000
Cash Requirement
$75,000
Royalty Fee
7%
Ad Royalty Fee
1%
Term of Agreement
10 years
Is franchise term renewable?
Yes

Financing Options

Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.

In-House Financing
Wetzel's Pretzels offers in-house financing to cover the following: equipment
Third Party Financing
Wetzel's Pretzels has relationships with third-party sources which offer financing to cover the following: franchise fee, startup costs, equipment, inventory

Training & Support Offered

Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.

On-The-Job Training
40 hours
Classroom Training
40 hours
Ongoing Support
Newsletter
Meetings & Conventions
Toll-Free Line
Grand Opening
Online Support
Security & Safety Procedures
Lease Negotiation
Field Operations
Site Selection
Franchisee Intranet Platform
Marketing Support
Regional Advertising
Social Media
SEO
Email Marketing
Loyalty Program/App

Operations

Additional details about running this franchise.

Is absentee ownership allowed?
No
Can this franchise be run from home/mobile unit?
No
Can this franchise be run part time?
No
# of employees required to run
10
Are exclusive territories available?
Yes

Franchise 500 Ranking History

Compare where Wetzel's Pretzels landed on this year’s Franchise 500 Ranking versus previous years.

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Disclaimer
The information on this page is not intended as an endorsement or recommendation of any particular franchise by Entrepreneur Media. Our franchise listings and rankings are solely research tools you can use to compare franchise operations. Entrepreneur stresses that you should always conduct your own independent investigation before investing in a franchise. That should include reviewing the franchisor's legal documents, consulting with an attorney and an accountant, and talking to former and current franchisees.
Updated: February 8th, 2021