- 2023 Franchise 500 Rank
N/R Not ranked last year
- Initial investment
$168K - $684K
- Units as of 2022
359 4.1% over 3 years
Wetzel’s Pretzels is based in Pasadena, California. It is a chain of fast-food restaurants that aim to satisfy customers’ soft pretzel and hot dog cravings. Wetzel’s Pretzels aims for its hand-rolled, freshly-baked, soft, and served hot pretzels to be famous, with continued consumer base growth.
Founded in 1994, Wetzel's Pretzels began franchising in 1996. Since beginning to franchise, Wetzel’s Pretzels has opened hundreds of bakeries across the United States, with its prime locations being at the Disneyland Resort and the Disney World Resort. Every Wetzel’s Pretzels franchise strives to provide the same quality in adherence to what the founders had in mind.
Why You May Want to Start a Wetzel’s Pretzels Franchise
Whether you are in for a single Wetzel’s Pretzels bakery, multiple Wetzel’s Pretzels, or a single Wetzel’s Pretzels franchise concession truck or trailer option, becoming a franchisee may allow you to make business operations simple and fun. If you are passionate about satisfying consumers’ cravings for handheld snacks on the go, have an entrepreneurial spirit, possess good leadership skills, and are willing to follow a proven business system, becoming a part of Wetzel’s Pretzels may be a viable option.
The benefits of becoming a franchisee of this heavyweight may be plentiful. For instance, a Wetzel’s Pretzels franchise can serve as a tourist attraction, especially in Disney locations, the Staples Center, and Dodger Stadium.
Opening a Wetzel’s Pretzels franchise may offer a more predictable outcome than investing in a completely new brand that could struggle to thrive in an already crowded and competitive industry.
What Might Make a Wetzel Pretzels Franchise a Good Choice?
All Wetzel’s Pretzels’ locations should offer bold, bright colors that keep their customers’ imaginations rolling. Also, customers can witness the pretzel-making magic—they can watch as the dough gets rolled, twisted, and baked into different shapes and flavors. For its franchisees, Wetzel’s Pretzels is very supportive from the beginning. Apart from the initial training held at its headquarters, Wetzel’s Pretzels offers on-location ongoing annual training and support on how to handle customers, proceed with operations, and sales and marketing.
To be part of the Wetzel’s Pretzels team, you should make sure you’re financially ready for an initial investment made up of a franchise fee and other startup costs. In addition, you should prepare yourself for ongoing fees that will include advertising, royalty, and potential renewal fees. Franchisees will also need to meet the company's set net worth and liquid capital requirements.
Wetzel’s Pretzels may offer a discount on the franchise fee to veterans who were honorably discharged if they meet the qualifications.
How to Open a Wetzel’s Pretzels Franchise
Before making any financial commitment or signing an agreement, you must perform your due diligence and establish if this is the right opportunity for you. As part of your due diligence, you may want to speak to existing franchisees and ask the Wetzel’s Pretzels franchising team questions.
It may be a good idea to speak with an attorney or financial advisor to ensure that you have the necessary financial resources to own and operate a Wetzel’s Pretzels location.
About Wetzel's Pretzels
|Franchising Since||1996 (27 years)|
|# of employees at HQ||28|
This company is offering new franchisees throughout the US.
This company is offering new franchisees in the following international regions: Central America, Canada
|# of Units||359 (as of 2022)|
Information for Franchisees
Here's what you need to know if you're interested in opening a Wetzel's Pretzels franchise.
Financial Requirements & Ongoing Fees
Here's what you can expect to spend to start the business and what ongoing fees the franchisor charges throughout the life of the business.
Initial Franchise Fee
Definition: The initial fee paid to a franchisor to join their system
What you need to know: Found in Item 5 of the FDD, this may be a flat fee, or may vary based on territory size, experience, or other factors.The franchise fee is an up-front (one-time) cost that a new franchisee pays to the franchisor. This fee is usually due at the signing of the franchise agreement and covers the right to use the franchisor's trademarks, name, and related business systems.
Definition: The total amount necessary to begin operation of the franchise
What you need to know: The initial investment includes the franchise fee, along with other startup expenses such as real estate, equipment, supplies, business licenses, and working capital. This is outlined in a chart in Item 7 of the FDD, showing a range of possible costs from low to high.
|$167,900 - $683,650|
Net Worth Requirement
Definition: The minimum net worth you must have in order to qualify to become a franchisee of this company
What you need to know: Net worth is the value of a person's assets minus liabilities. Assets include cash, stocks, retirement accounts, and real estate. Liabilities include items like mortgages, car payments, and credit card debt.
Definition: The minimum liquid capital you must have available in order to qualify to become a franchisee of this company.
|$50,000 - $100,000|
Definition: A discount or other incentive offered to military veterans who buy a franchise with this company.
|$10,000 off franchise fee|
Definition: A ongoing fee paid to the franchisor on a regular basis.
What you need to know: Most franchisors require franchisees to pay an ongoing royalty fee, which is detailed in Item 6 of the FDD. This fee is typically a percentage of weekly or monthly gross sales, but may also be a flat weekly, monthly, or annual fee.
Ad Royalty Fee
Definition: An going fee paid to the franchisor on a regular basis to support advertising or marketing efforts.
What you need to know: This may also be called advertising fee, marketing fee, brand fund fee, and more, but the basic purpose is the same-- to support promotion of the brand systemwide. As with the royalty fee, it is detailed in Item 6 of the FDD, and can be a percentage of weekly or monthly gross sales or a weekly, monthly, or annual fee.
Term of Agreement
Definition: The length of time your franchise agreement will last.
What you need to know: Franchise terms are typically anywhere from 5 to 20 years in length, but are sometimes instead dependent on factors such as the term of your lease. Once your term is up, you may have the option to renew your agreement, typically for a smaller fee than the original franchise fee.
|Is franchise term renewable?||Yes|
Some franchisors offer in-house financing, while others have relationships with third-party financing sources to which they refer qualified franchisees.
|Third Party Financing||Wetzel's Pretzels has relationships with third-party sources which offer financing to cover the following: startup costs, equipment, inventory|
Training & Support Offered
Franchisors offer initial training programs and a variety of ongoing support options to help franchisees run their businesses.
|On-The-Job Training||40 hours|
|Classroom Training||40 hours|
Meetings & Conventions
Security & Safety Procedures
Additional details about running this franchise.
|Is absentee ownership allowed?||Yes|
Can this franchise be run from home/mobile unit?
Definition: The business can be run from your home and/or a vehicle, and it is not necessary to have a retail facility, office space, or warehouse.
Can this franchise be run part time?
Definition: This business can be run by the owner on a part-time basis (less than 40 hours per week) and/or as a side business; it is not necessary for the business to be open/run full-time.
|# of employees required to run||10|
Are exclusive territories available?
Definition: An exclusive territory is a fixed area in which you are given the right to operate and in which no other units of the same franchise may be opened.
What you need to know: Territory size may be based on factors such as radius, population size, zip codes, and more. Details can be found in Item 12 of the FDD.
Interested in ownership opportunities like Wetzel's Pretzels? Request a free consultation with a Franchise Advisor now.
Franchise 500 Ranking History
Compare where Wetzel's Pretzels landed on this year's Franchise 500 Ranking versus previous years.
Curious to know where Wetzel's Pretzels ranked on other franchise lists? Find out below.
Are you eager to see what else is out there? Browse franchises that are similar to Wetzel's Pretzels.
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