4 Ways to Draw Customers Into Your Restaurant

An experienced 'Top Chef' restaurant owner shares some of his secrets to success.

learn more about Stefan Richter

By Stefan Richter

Opinions expressed by Entrepreneur contributors are their own.

A lot of factors divide successful restaurants from those that don't last. While there is no easy answers, there are several things owners can do to give their businesses a competitive edge. Here are four tips for restaurant owners to keep their customers coming back for more.

1. Be Present.
While quantity has it benefits, quality will give you a connection with your customers, staff and community. I have several restaurants but not too many that my signature involvement in each is diluted. I have enough time to be involved in the daily operations of each restaurant, ensuring that they are a positive representation of my brand.

I check in with my staff and make a point to stop and chat with as many tables as possible as they enjoy their meal. Customers are there to see you, the chef, the owner, the creator, so it is important to make time to say hello. Small donations of your time show that you care and keeps customers coming back.

2. Pricing.
It's always important that your pricing is reasonable, while still maintaining quality. When pricing your menu, consider the local economy and lifestyle. In Los Angeles, a good goal is an average of a $40 ticket per person. Depending upon your location your pricing will vary.

3. Give Back to Your Community.
If you are able to, use local products. For one, you will guarantee much fresher ingredients if you buy from your local farmers market, fish market, etc. rather than purchasing from a major distributor who has to package and ship to you. I often bring in spices and vegetables from my own garden, not only does this cut costs but they are the freshest I can get! I garden in the morning and they are served that evening. More importantly, by utilizing your local markets and farmers, you are investing in and helping to improve your local economy.

Related: 3 Ingredients to a Kick-Ass Restaurant

#insert related here#

4. Ambiance.
While you want your restaurant to be a representation of you and your brand you also want to appeal to individuals of all types. One method is to create a few different "vibes" in one space. For example, I have an outdoor patio with have live music and fire pits that is rustic and hip. Inside there is a private wine room for guests who are looking for an intimate evening. Be creative with your space and don't be afraid to change things around. I did a complete renovation of Stefan's at LA Farm and it helped business significantly, because everyone wanted to come see the "new" restaurant.

Related: How Bacon in Your Ice Cream and Peanut Butter on Your Pizza Can Mean Money in Your Pocket

Stefan Richter

Stefan Richter is a television personality, world renowned chef, and
restaurateur. Chef Richter currently owns and operates several restaurants
around the world including Stefan's Steakhouse in Finland, in three
locations, his catering company, Stefan F. Richter's European catering, and
Stefan's at LA Farm in Santa Monica.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Business News

Amtrak Introduces 'Night Owl' Prices With Some Routes As Low As $5

The new discounts apply to some rides between Washington D.C. and New York City.

Business Solutions

This Highly Rated App Could Help Business Owners Stay Organized

Get your business in order with this personal organizer app on sale for $60.