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André Moraes of PepsiCo Foodservice Digital Lab on Helping Restaurants Be Future-Proof Interview with the head of PepsiCo Foodservice Digital Lab André Moraes about using digital tools effectively, technology being an enabler, and the positive culture at PepsiCo.

By Shawn P. Walchef

Key Takeaways

  • The Mission of the PepsiCo Digital Lab - The PepsiCo mission is customer based. Though the Digital Lab has a plethora of products and services to offer, André Moraes and crew center their efforts around nurturing their partnerships with customers.
  • Technology as an Enabler - André Moraes and the PepsiCo Foodservice Digital Lab was birthed from customer's increasing dependency on technology. As their reach grows, Moraes understands that technology is the ultimate tool that enables businesses to reach outputs that may have been previously unavailable.
  • It’s All About the People - The culture at PepsiCo matches their vision of putting people first. Though André Moraes and his colleagues can readily recite data points, they understand that data is created by human beings that have needs that should be prioritized.
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"Data means nothing without insights. Insights mean nothing without action"

André Moraes, head of PepsiCo Foodservice Digital Lab has spent a significant portion of his career in the technology sector, including at Google. In his role with PepsiCo, he uses the expertise he has gathered over the years to optimize digital hospitality experiences.

The PepsiCo Foodservice Digital Lab is a free service that connects foodservice operators with the companies, services, insights, and solutions best suited for their specific digital and online needs. PepsiCo also offers ghost kitchen services and other capabilities.

"What's in it for us is seeing that the Pepsi restaurants are successful and grow and benefit from all of the expertise and value that we're able to bring them," Andre Moraes said to Restaurant Influencers host Shawn Walchef of CaliBBQ Media.

Moraes and his team use data that ultimately leads to a specific action plan to help increase efficiency.

"You don't have to invest hundreds of thousands or tens of thousands," explains Moraes. "It's actually about identifying the needs and focusing on the technology that's the greatest enabler to your own strengths and to scaling what you have."

That mindset of enablement is indicative of a culture at PepsiCo that permeates through to customers, but its foundation rests with PepsiCo employees. Creating a space where people are the priority has allowed PepsiCo to seek individuals that operate in a congruent manner, and has enhanced the experience for all parties involved.

"I've always been around Pepsi and around PepsiCo employees. And the teams here and hearing about it, but it's another thing to experience the culture," says Moraes.

Ultimately, the mission of PepsiCo Digital Lab is to close the gap between client and business, customer and company, to create true partnerships.

"It's really about the partnership." says Moraes. "The vision and mission of the digital lab has always been, and continues to be the success of our restaurant customers."

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Shawn P. Walchef

Founder of Cali BBQ Media

“Be the show, not the commercial.”

Cali BBQ Media Founder Shawn Walchef helps brands and leaders leverage the new Business Creator Economy with strategic Smartphone Storytelling and Digital Hospitality.

His Cali BBQ restaurant company has generated more than $35 million since opening in 2008. They operate numerous locations in San Diego and beyond.

Shawn’s weekly video series Restaurant Influencers (published by Entrepreneur Media and produced by Cali BBQ Media) has been seen by over 25 million people.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

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