9 Ways to Recycle a Press Release

Stop letting good press releases go to waste! Put them to work for you with these nine tips for reusing your press release content.

What do you do with your press releases when you're donewith them? Do you file them away and forget about them? Or do theyjust get tossed in the trash? Well, don't dismiss those pressreleases just yet. Consider these nine ideas for getting more useout of them.

1. Use them as web copy. Extract facts, statistics andquotes from experts, and use them as supporting website content.Weave into your website comments from satisfied customers or peoplewho've tested your product or service as testimonials.

2. Add them to your press kit. Make copies of your pressreleases, and add them to your print media kit. Save the releasesas a PDF or HTML file, and add them to the electronic version ofyour media kit. Your press releases will help serve as additionalresearch material for media requesting more information.

3. Start an online newsroom. Add a "newsroom"to your website, and include links to your press releases there. Anonline newsroom, complete with current and archived press releases,gives you credibility in the minds of site visitors. Also,reporters will appreciate you for making their jobs easier byputting additional information at their fingertips.

4. Use them in your newsletter. Turn your press releasesinto articles for your newsletter or e-zine. Or summarize yourpress release, and use it as an abstract in the news section ofyour newsletter.

5. Blog them. Add your press release to your blog. A blogequipped with an RSS feed could be a catalyst for more mediacoverage.

6. Use them as ad copy. Use content from informationalpress releases in advertorials or to give a space ad morecredibility. Mold the headlines of your press releases into crispand compelling ad headlines.

7. Use them in your direct-mail pieces. Extract pertinentinformation and quotes for use in your direct-mail letters andpackages. Or include the entire release as a direct-mailsupplement.

8. Create a brochure. Turn a tips press release into aninformational brochure. Then give it out at networking events orsend it to your current list of clients, prospects and otherbusiness contacts.

9. Rewrite them and redistribute them. Take some time tobrainstorm ideas and find a new angle for your press releases.Informative press releases, such as those that include tips, can berewritten for a specific audience. This works especially well ifyour target market can be broken into sub-audiences. Considerrewriting a press release on summer skincare with a skincare hookfor men or children. Even if your press releases are outdated, suchas ones that announce a new product launch or special event, alittle brainstorming will likely lead you to find a new way to spinit.

You pay good money for your press releases or spend a lot oftime writing them. Don't send them to the PR scrap yard! Bythinking a little more creatively, you can get more mileage out ofthem to help benefit your business.

Ayana Glaze is an Atlanta-based freelance copywriterand consultant who offers tips on writing and marketing in hermonthly newsletter, The Copywriter's Closet. She alsocoaches PR do-it-yourselfers at GetPRHelp.com.

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