Do You Know When It's Time to Make a Pivot?

Successful entrepreneurs know how to recognize when the original plan is not working.

learn more about MaRS Discovery District

By MaRS Discovery District

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with James Glover, one of the founders of marketing software business Coherent Path.

Glover and his co-founder first began working together at a software company, Memento. Eventually, they changed directions to perfecting an email platform for retail businesses.

Glover and his partner arrived at this decision by targeting a problem that needed real-time assistance. This, inevitably, helped the team grow revenue and improve the company.

Click the video to hear more from Glover about his entrepreneurial journey.

Related: Why Ambition Is Nothing More Than a Willingness to Fail

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

MaRS Discovery District

MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

Related Topics

More from MaRS Discovery District

This Entrepreneur Didn't Pay Himself a Salary for 5 Years After He Started His Business

How This Founder Sold Investors on Her Company's Unconventional Technology

How Tech-Infused Clothing Has the Potential to Improve Personal Health

How 3 Words Helped Change This Man's Career

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.

Leadership

Blake Lively Knows Being a Perfectionist Is 'Weaponized' Against Women, But She's Micromanaged Her Way to Millions, So She's Not Stopping Now

The "Gossip Girl" actress is done apologizing for being a control freak. After all, obsessing over every little detail is what's made her mixer brand Betty Buzz a raging success.