How This Founder Sold Investors on Her Company's Unconventional Technology The founder of this brain computing business discusses the importance of persevering.

By MaRS Discovery District

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Mars Discovery District talks with Ariel Garten, the founder of Interaxon, a company that produces technology controlled by the brain. She speaks about the struggle to convince investors that the company's technology is worthwhile.

These doubts and skepticisms are not uncommon for a first-time business owner, so if you're going through a similar process, Garten's story might be able to help.

Click play to hear more.

Related: How 3 Words Helped Change This Man's Career

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

More from MaRS Discovery District

This Entrepreneur Didn't Pay Himself a Salary for 5 Years After He Started His Business

How This Founder Sold Investors on Her Company's Unconventional Technology

How Tech-Infused Clothing Has the Potential to Improve Personal Health

How 3 Words Helped Change This Man's Career

Editor's Pick

Related Topics

Business News

'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch

Musk attempted to livestream his visit to the U.S.-Mexico border.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Devices

Get This 4-in-1 USB-C Charger for Apple Devices for $19.99

Get this useful, lightweight charger for a great price (regularly $29).

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.

Business Solutions

Get MS Office for Mac and Rosetta Stone for $199.99 (reg. $518)

Boost your skills and take advantage of these lifetime deals on sale for a limited time.