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Don't Underestimate the Power of Content Writing Services Business owners grossly undervalue quality content to save money.

By Bhavik Sarkhedi

Opinions expressed by Entrepreneur contributors are their own.

Content is undeniably the soul of any form of consumer communication. But whether you take a straightforward or unforeseen approach, you need a content strategy to convey your message clearly.

Content writing services are underrated in most companies' strategies. The reasons for this are quite diverse. Business owners grossly undervalue quality content to underpay them and save cost. As per reports, most freelance writers and writing agencies charge as little as a couple of cents per word. So why do businesses underestimate content writing services?

In a bid to cut down expenses

This is one of the most conspicuous causes as to why content writing services are devalued. Diverse businesses cover a large fragment of the client base in writing services. Most of these businesses come with only one objective: cutting down their expenses from any marketing practice. Content writing is one such easy target that they can reduce most of their expenses.

After thousands of negotiations, writing services lock a deal to stay competitive in the market. One major tactic that businesses use is the availability of options. Hiring managers endorse that they have several other agencies to work for them at reduced prices, which lower the cost and underrate the value of writing services.

Related: How Content Writing Agencies Will Revolutionize Digital Marketing

Suspicious middlemen

Another significant factor responsible for the underestimation of content writing services is suspicious middlemen. Most writing projects come with SEO. Digital marketing agencies grab these projects. When businesses hire these agencies, they offer a large chunk to ensure remarkable optimization. Still, agencies here act as suspicious middlemen and do not even pay one-third of what they get as payment to writing agencies. This undersells content writing companies.

However, writing does play a significant role in search engine optimization. It is the quality of writing that empowers businesses to fetch visitors. But this relentless underestimation by businesses and middlemen degrades writing quality and circulates subpar content on the internet. Eventually, the content offers a poor user experience that again underrates the writing firms.

Related: 6 Different Types of Creative Content Writers Should Know

Agencies amidst competition undersell themselves

Agencies themselves are a reason for the underestimation of content writing services. Most agencies in competition with their rivals start underselling themselves. They accept offers from businesses and middlemen that are not even worthy of them. Some of the agencies even accept half of the actual price for drafting an article. Thus, agencies must understand their value and skills.

What happens when you devalue writing services efforts?

Content is a form of work that takes a lot of effort, hard work and research. It takes several drafts to create one perfect piece of content as anticipated by the client. When clients don't value their efforts and underrate their writings, it discourages the whole team behind it. Discouragement then eventually leads to poor writing and a bad user experience.

What are the consequences of underrated writing agencies?

  • Poor writing - Most businesses that do not value the efforts of writing agencies get poor writing. The actual potential of writing agencies becomes unpredictable.
  • Bad user experience - Devaluing writing agencies usually discourage them. Gradually, they can offer you writing that delivers a poor user experience to the audiences who read it. In most cases, it hampers sales and revenue.
  • No insights - With a lack of appreciation and appraisal, the writing team does not do in-depth research. This makes content incomplete.

What can valued writing agencies offer?

Now that you are conscious of the significance of writing services, a valued writing agency may offer you the following.

Optimal writing - Most businesses want to improve their rank in the SERPs. In such cases, quality content caters to optimization needs with a precise fusion of search terms and compelling content. Valued writing agencies will cater to your optimal writing needs and offer you an anticipated return.

Consumer appeal - A good writing agency will try its best to create an emotional connection with consumers. They bridge the gap and entice consumers with a persona that is more interactive. This helps you find more trust amongst your consumers.

Better competitors - Writing agencies do deep research, helping you become better competitors.

Despite oftentimes being underrated, writing services can offer your business some great writing. So, you must value them — they deserve it.

Related: Why Should You Shouldn't Underestimate Content Writing

Bhavik Sarkhedi

CEO of Write Right, Estorytellers, Taletel, Bloggism and Kalam Kagaz

Bhavik Sarkhedi is the CEO and founder of content-writing agency Write Right, which serves personalized content to over 1,500 clients across the globe. He is also the founder of Estorytellers, Taletel, Bloggism and KalamKagaz.  He has penned seven books on content writing, personal branding and digital marketing, including How to Start Your Own Content Writing Agency and How to Become A Digital Marketing Consultant.

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