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How Beachbody Acquired 10 Million Customers and Reached $1 Billion in Sales Discover the secret to scaling your business.

By Kristen Aldridge

Opinions expressed by Entrepreneur contributors are their own.

Founder of Round Two Partners Babak Azad certainly knows his stuff when it comes to massively scaling a business.

During his tenure as SVP, media & customer acquisition at Beachbody (the creators of P90X, Insanity and Shakeology), he helped the company acquire more than 10 million customers and eclipse $1 billion in sales.

Azad says that focusing on three areas -- customer lifetime value, brand and operational excellence -- can dramatically increase the chances of scalability and sustainability of a business.

In this episode of Project Luminary with Kristen Aldridge, learn Azad's secret to scaling.

Watch more episodes of Project Luminary on its YouTube Channel here.

Kristen Aldridge

Founder of Original Stories Media, Journalist, Producer and Storyteller

Emmy-winning journalist and brand storytelling expert Kristen Aldridge is founder and CEO of Original Stories Media, a production company that specializes in capturing the origin stories behind the world’s most impactful brands. With over two decades of experience in the media industry, she has created content garnering millions of views for hugely successful platforms including Entrepreneur, ESPN, ABC, CBS, Yahoo!, and SHAPE.

Passionate about all things entrepreneurship, Aldridge created the original digital series How Brands Are Born to shine a light on all the remarkable people changing the world one big, bold dream at a time. Her mission is to help leaders reveal their most authentic selves so they can more effectively unleash their vision, inspire their culture, and bring deep value to the marketplace.

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