How to Add Life-Long Customers by Pursuing That 'Wow' Moment Creating dramatic and memorable moments will help your business stand out.

In this video, Entrepreneur Network partner Jack Canfield discusses how to create a moment that makes your audience say "wow," which will help you grow your business and improve your relationships.

To create these experiences, keep in mind the helpful acronym, BUMPER.

• Big. If an event or invention is bigger than usual, this instantly shocks people. Examples of breath-taking size include Mount Everest, the opening ceremony at the Beijing Olympics or the technically spectacular special effects in the movie Avatar.
• Unexpected/unique. Something that stands out from the norm and towers above and beyond the competition.
• Memorable. Canfield mentions a few wise words from Maya Angelou, who remarked that though people may forget your words, they will not forget how you made them feel.
• Positive. Offering a memorable and positive experience, and customers will come back.
• Extra. By paying attention to your customers and then offering an extra perk or gift, you can increase impact and brand awareness.
• Relevant. The "wow" moment makes a bigger impact when tied to a person's specific needs.

Click the video to hear more.

Related: How to Overcome Rejection and Move Forward With Your Big Goals

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