You can be on Entrepreneur’s cover!

How to Add Life-Long Customers by Pursuing That 'Wow' Moment Creating dramatic and memorable moments will help your business stand out.

By Jack Canfield

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jack Canfield discusses how to create a moment that makes your audience say "wow," which will help you grow your business and improve your relationships.

To create these experiences, keep in mind the helpful acronym, BUMPER.

  • Big. If an event or invention is bigger than usual, this instantly shocks people. Examples of breath-taking size include Mount Everest, the opening ceremony at the Beijing Olympics or the technically spectacular special effects in the movie Avatar.
  • Unexpected/unique. Something that stands out from the norm and towers above and beyond the competition.
  • Memorable. Canfield mentions a few wise words from Maya Angelou, who remarked that though people may forget your words, they will not forget how you made them feel.
  • Positive. Offering a memorable and positive experience, and customers will come back.
  • Extra. By paying attention to your customers and then offering an extra perk or gift, you can increase impact and brand awareness.
  • Relevant. The "wow" moment makes a bigger impact when tied to a person's specific needs.

Click the video to hear more.

Related: How to Overcome Rejection and Move Forward With Your Big Goals

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android device.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jack Canfield

Why You Should Never Give Up On Your Dreams

Why Jack Canfield's 'Chicken Soup for the Soul' Series Was Originally Rejected

Inspirational Stories to Help You Persevere Through Negativity

Editor's Pick

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.

Side Hustle

This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.