Get All Access for $5/mo

How to Add Life-Long Customers by Pursuing That 'Wow' Moment Creating dramatic and memorable moments will help your business stand out.

By Jack Canfield

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Jack Canfield discusses how to create a moment that makes your audience say "wow," which will help you grow your business and improve your relationships.

To create these experiences, keep in mind the helpful acronym, BUMPER.

  • Big. If an event or invention is bigger than usual, this instantly shocks people. Examples of breath-taking size include Mount Everest, the opening ceremony at the Beijing Olympics or the technically spectacular special effects in the movie Avatar.
  • Unexpected/unique. Something that stands out from the norm and towers above and beyond the competition.
  • Memorable. Canfield mentions a few wise words from Maya Angelou, who remarked that though people may forget your words, they will not forget how you made them feel.
  • Positive. Offering a memorable and positive experience, and customers will come back.
  • Extra. By paying attention to your customers and then offering an extra perk or gift, you can increase impact and brand awareness.
  • Relevant. The "wow" moment makes a bigger impact when tied to a person's specific needs.

Click the video to hear more.

Related: How to Overcome Rejection and Move Forward With Your Big Goals

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android device.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Jack Canfield

Why You Should Never Give Up On Your Dreams

Why Jack Canfield's 'Chicken Soup for the Soul' Series Was Originally Rejected

Inspirational Stories to Help You Persevere Through Negativity

Editor's Pick

Science & Technology

Why Businesses Are Relying on Automation to Survive the Labor Crisis

Robots are revolutionizing industries by addressing labor shortages and enhancing efficiency, while businesses navigate challenges like workforce adaptation and high implementation costs.

Green Entrepreneur®

How Global Business Leaders Can Build a Sustainable Supply Chain

Businesses can build sustainable supply chains by leveraging technology to reduce environmental impact, optimize resources and track emissions while balancing operational efficiency and sustainability goals.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Celebrity Entrepreneurs

The Pep Talk From Mickey Mouse We All Need to Hear, Compliments of Chris Diamantopoulos

Chris Diamantopoulos, the star of "The Sticky," "Red Notice" and the voice of Mickey Mouse, gets real about resilience, chasing dreams, and his desperate wish for a normal hobby.

Productivity

6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.