How to Modernize Your Marketing

Ben Rosenfield, an entrepreneur with more than 20 years of experience across the real estate, technology development, and consumer product industries shares how companies can modernize their marketing.

learn more about Jessica Abo

By Jessica Abo

Ben Rosenfield has spent the majority of his career serving as the bridge from the analog to the digital world. "I was born in 1980, so when I started working, I was the kid with the lemonade stand that sold Ginsu knives and Scholastic newspapers, going door to door and learning how to do sales." Those early experiences helped him prepare for the inception of computers and technology. "I was really there to understand how technology can help sales and the reach of who I was trying to sell products to. I was doing that at a pretty young age, and some of my first companies really started to leverage the analog world of how do you pick up the phone and dial for dollars. But then as the companies were maturing, really, how do we bring in technology to create some efficiencies within those processes?"

Today, Rosenfield runs two businesses with the same workforce. Transformation, a nutritional supplements company, and AER, which produces a cordless hairdryer. Both companies share a distributed workforce in 10 different states and four countries.

Rosenfield sat down with Jessica Abo to share how entrepreneurs can modernize their marketing.

Jessica Abo

Entrepreneur Staff

Media Trainer, Keynote Speaker, and Author

JESSICA ABO is a media trainer, keynote speaker, and bestselling author who uses her 20+ years of TV news experience to help entrepreneurs, C-Suite executives, celebrities, and philanthropists share their stories with the world. An award-winning journalist, Jessica has presented all over the country including at TEDx, Facebook, Microsoft, Delta Airlines, WW, and the United Nations. She has appeared on The TODAY Show, ABC News, Access Hollywood, KTLA, CBS, and NY1 and in Forbes, Fast Company, and Women's Health.  Her debut book Unfiltered: How To Be As Happy As You Look On Social Media sold out on its first day and empowers readers with tools they can use to take back their happiness IRL (in real life).

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change
Business News

'This Made Me Physically Recoil From My Phone': Lingerie Brand Apologizes For 'Creepy' Ad Referencing Ryan Reynolds and Bras

Online lingerie retailer Harper Wilde is under fire for a bizarre sponsored post it has since pulled from Instagram.

Business News

Viral Sensation 'Popcorn Guy' Has Earned a Gig at the 2023 Oscars

Jason Grosboll first went viral on TikTok for his theatrical method of buttering popcorn in a Texas movie theater.

Thought Leaders

5 Small Daily Habits Self-Made Millionaires Use to Grow Their Wealth

We've all seen what self-made millionaires look like on TV, but it's a lot more subtle than that. Brian Tracy researched what small daily habits these successful entrepreneurs adopted on their journey from rags to riches.