Life Insurance: What to Consider As a Business Owner Should the unthinkable happen, life insurance can protect your business--and your family.

By Karin Price Mueller

Opinions expressed by Entrepreneur contributors are their own.

Bob Stein runs a knockout business as a co-owner of two LA Boxing gyms in Marlboro and Shrewsbury, N.J.

But on a personal level, he knows the company could be faced with a one-two punch if anything happened to him or to his partners, William Connelly and his wife, Suzanna Stein. The problem: They don't have any life insurance earmarked to support the business should one of them die prematurely.

"It's on the to-do list," says Bob Stein. "Too many things are on this list."

Insurance salesmen like to say that if people are counting on you, you need life insurance. Small-business owners like Stein certainly fall into that category. But their needs can be different than other people's when it comes choosing the right coverage.

Should you die prematurely, a personal life insurance policy can replace your income and protect your family. In the event an owner, partner or key employee dies, life insurance could also ensure business can continue.

Here are things to consider when buying life insurance as a business owner.

Types of Insurance
There are two basic kinds of life insurance policies: term and permanent.

Term life insurance: This option is simple. You choose a death benefit -- how much money your heirs would be paid when you die -- and a "term" of how long you want the coverage to stay in place. For example, you might choose a $500,000 policy for a 20-year term.

If a need is temporary, such as covering college costs or a mortgage balance, term insurance is the way to go, says Carolyn McClanahan, a certified financial planner with Life Planning Partners in Jacksonville, Fla.

Bob and Suzanna Stein use term insurance for their young family, with kids ages 8 and 6. Bob Stein says term insurance is economical.

Term is also a good option for business owners with partners who may be retiring at a certain date in the future. For example, imagine Jim and Sara own a business together. They have an agreement that if either dies before a future retirement date, the other partner would buy the deceased's half of the business. They might each take out term policies, making the partner the beneficiary. So if Jim dies, Sara would receive a life insurance payout that she could use to buy Jim's half of the business from his heirs.

The downside to term is that it's only good for a specific length of time. If you and your partner plan to stay in business forever, but your term insurance is over after 20 years, you could be without coverage. As people get older, term insurance is more expensive. You may want to consider a permanent policy instead.

Permanent life insurance: These policies offer both insurance and an investment component, generally called "cash value." Part of your premiums pay for the insurance element of the policy and part goes to the investment part. This is unlike term insurance, which is insurance only. When you're done paying term insurance premiums and the term is over, you get nothing back. Permanent life insurance policies will always have the investment part, and even if you let the policy lapse, you can still walk away with your investment account.

The cost of permanent insurance is much more than term insurance, but as long as premiums are paid, the policy stays in force for your lifetime. These kinds of policies are attractive to those who want insurance that will stay in force for longer than a specific term, or for a lifetime.

Depending on the kind of permanent policy, you can choose different ways to invest your cash value -- the investment portion of the policy. You can also often borrow against the investment portion and use the funds as you wish, or you can direct the insurance company to use the money in the investment account to pay premiums.

When you die, your beneficiaries would receive both the death benefit and the investment part of the account.

A permanent insurance policy is what ophthalmologist Monique Barbour has on the life of a key employee for her business, Clear Vue Laser Eye Center in Lake Worth, Fla. The policy would pay three times the employee's annual salary.

"It gives the corporation about 50 percent coverage of the income generated per year by this individual,'' says Barbour.

Should that employee die unexpectedly, the payout would buy Barbour some time to replace that employee without worrying about the financial implications for the business.

Permanent insurance can also be used among partners to help the surviving partner buy out the part of the business owned by the deceased partner, but it's a lot more expensive than term.

Things to Consider
Deciding which kind of policy is best for you depends on your needs. You may decide both kinds of policies are appropriate.

Your family: First, consider your family. Life insurance will protect younger families from loss of income or to maintain a certain level of lifestyle in the event of an untimely death. Older couples may use insurance as a way to transfer wealth or a legacy to younger generations.

Some families choose both a term policy and a permanent one to satisfy different needs, says Vince Pallitto, a certified financial planner and certified public accountant with Summit Asset Management in Florham Park, N.J.

"A young couple with two young children and a $300,000 mortgage may need a $500,000 permanent policy that will be in place to age 100, and a $1 million 25- or 30-year term policy to protect the family while the mortgage balance is high and the kids are young," Pallitto says.

Barbour uses both kinds of policies for her husband and three children, 15, 13 and 6. She says she hopes the policies would pay current living expenses for the family, and more.

"I also hope that they would be able to attend college and continue to operate the businesses that I have started," Barbour says.

Your business: Business owners need insurance for similar reasons: income replacement and to protect the future of the company. If a partner, owner or key employee is suddenly gone, the business can deteriorate very quickly. With the right insurance in place, the surviving business partners will have enough capital to keep the business going while looking for a replacement for the deceased partner, or to buy out the heirs of the deceased partner.

"If a person plans on being active until death and the business really depends on that person, permanent insurance should probably be used, although it will be much more costly," McClanahan says.

Term insurance can work in the event key members of the business, who, for example, generate most of the income for the company, die. The time frame for the insurance could be linked to the key person's expected retirement date.

Life insurance is also commonly used to buy out partners or shareholders in a buy/sell agreement if there's an unexpected death of an owner. Or if a partner personally guaranteed leases or loans for the business, Pallitto says a term policy could be appropriate.

How much to buy?
How much insurance your family or business needs will depend on your expected income over your lifetime, debts and future expenses, and the general structure of your business. Try's life insurance calculator for more guidance.

How to Buy
Before you start shopping, make sure you go with a highly rated insurance company no matter what kind of policy you buy. You want to make sure that company will still be around decades in the future when your beneficiaries may need a payout. You can check out the health of insurance companies with ratings services such as A.M. Best, Standard & Poor's and Moody's.

If you need a simple term policy, you can shop online to compare policy prices and company ratings. Sites such as, and will compare policies from dozens of different companies.

But most business owners should get professional advice before buying. A pro may point out needs you didn't realize you have, or give you the pros and cons of various policies as they relate to your particular situation.

Be aware of who is doing the selling. Many permanent insurance products earn high commissions for the salespeople.

Pallitto recommends working with a certified financial planner who can look at your insurance needs in relation to your complete financial plan and the needs of your business.

"Insurance salesmen tend to oversell insurance," Pallitto says.

Wavy Line

Karin Price Mueller is an award-winning personal finance and consumer writer, based in New Jersey. Read more of her work at .

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