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Selling Yourself

If you want to make the sale, don't just focus on your product or service--chances are, your customers are more interested in you.

By Barry Farber

Opinions expressed by Entrepreneur contributors are their own.

When customers buy from you, what are they really buying? Hint: It's not just your product or service. In essence, what they're actually buying is you--and if they don't like you, they won't feel compelled to buy from you.

These three valuable points will help you sell the power of you:

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