You can be on Entrepreneur’s cover!

The Leadership Style You Need to Drive Your Company Culture The keys to a strong company culture are not perks and benefits -- they are good leadership and employee empowerment.

By Rose Leadem

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Editor's note: In the new podcast Masters of Scale, LinkedIn co-founder and Greylock partner Reid Hoffman explores his philosophy on how to scale a business -- and at Entrepreneur.com, entrepreneurs are responding with their own ideas and experiences on our hub. This week, we're discussing Hoffman's theory: there are many good company cultures and many bad company cultures, but a winning company culture only emerges when every employee feels they personally own the culture.

There's no one way to create a company culture. There are powerful and weak cultures, and as a leader, it is up to you to decide which one your company will instill.

Related: To Be a Successful Entrepreneur, This Trait Is Key

"A strong culture is critical to companies that hope to scale," says Reid Hoffman, the co-founder of LinkedIn, partner at VC firm Greylock and host of Masters of Scale, a podcast series examining counterintuitive theories to growing a company. "But truly strong company cultures emerge only when every employee feels they personally own the culture."

He's got a good point, too. Serial entrepreneur and founder of the O.C.D. Experience Justin Klosky says that, "developing a strong company culture is all about how comfortable the people that work within [an] organization are." And to Klosky, that starts at the top.

Related: With No Budget, Hear How This Determined Founder Drove Growth and Snared Rock-Star Hires

Whoever is leading an organization is setting an example of what can and can't happen within that company. Therefore, it's important to create a safe environment where employees feel empowered and can share their best ideas.

Klosky also thinks it's important to provide employees with decision-making responsibilities. For example, when he gets on a conference call with 30-plus of his employees, he rarely says a word. "Sometimes less is more -- listening and processing and then being able to say something is much more powerful than just speaking," he says.

Related: Grit Helped This Entrepreneur Hustle Harder -- Even After a Rejection By Trump

However, just like a business idea, there is no one-size-fits-all solution for culture. "There's no one way to be a leader," Entrepreneur's editor-in-chief, Jason Feifer, chimes in. Check out the video to learn more about effective leadership, empowering employees and cultivating a safe, productive office culture.

Rose Leadem is a freelance writer for Entrepreneur.com. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Productivity

10 Incredible TED Talks About Time Management You Should Watch Right Now

These time-management talks can help improve your productivity.

Business News

A Non-Profit Newspaper Published a Column Criticizing Facebook. Then Meta Blocked All of Its Posts.

Facebook's communications chief said that the posts were removed because of "a mistaken security issue."

Business News

Reddit Offered 75,000 Users the Chance to Preregister for Shares Before Its IPO. The Reactions Were Pure Reddit.

Some users have deemed Reddit a "meme stock," a term that ironically originated on the platform.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

A Look Inside the Company That Is Making $500 Million a Year Serving Italian Beef Sandwiches Made Famous by 'The Bear'

Portillo's CEO Michael Osanloo shares his secret to keeping hungry customers coming back again and again. (Hint: It requires a lot of napkins.)

Business News

Elon Musk Reveals When Tesla Will Release Its First Robotaxi

Tesla's CEO says the fully autonomous Tesla taxi is arriving soon — in 122 days.