When Everything Is Happening at Once, Use This Framework for Decision-Making to Achieve Your Goals How to manage competing sets of priorities and target your goals.

By Ben Erwin

Opinions expressed by Entrepreneur contributors are their own.

Gary Waters | Getty Images

Companies have endless lists of competing priorities, especially while they're in a startup or growth phase. When Charitybuzz and Prizeo came together under the Charity Network umbrella in 2016, we had lofty goals. And we had lots of them. We quickly realized if we tried to tackle everything at once, our outcomes would be shallow all around. So our challenge emerged: how do we create a framework for decision-making within our business that will help us all prioritize those activities moving us in the right direction?

For us, the solution really came down to fine-tuning our company goals and empowering individual employees to work toward those goals each day. Here's how we went about doing it.

1. Identify your company goals

The whole point of prioritizing like this is to move efficiently toward success. What success looks like is different across every entity, but, regardless of what that vision is, it needs to be well-defined upfront. In most cases, this takes the form of company goals. Are you working to diversify revenue streams? Increase market share? Improve customer service?

What we learned over the past few years of acquisitions and growth is that goals should be broad enough to drive the company forward, yet specific enough to inform every single member of your team's day-to-day activities. Big enough to have a fundamental impact on the business, but specific enough that people don't just ignore them.

Related: 16 Actions to Take to Achieve Any Goal

Company goals should serve as the north star for employees' daily work. The right goals can be attached to every single role and function within the company. Which can be easier said than done. One way we tackled the challenge is by putting every proposed goal through the filter of: "if each employee strives toward accomplishing these goals, will this business work?" If that's a yes, great, do it. If not, time to go back to the drawing board. Then think about every single department, function or even individual person in the company. Does success in that role help achieve the broader company goals? The exercise of going through person by person ensures the goals can apply for every employee.

2. Put goals front and center

If we're expecting employees to work with these goals front-of-mind each day, as executives, we need to be intentional and consistent about communicating them. Share in staff meetings, in planning documents, through your intranet, in portals like ADP and in one-on-one conversations.

Why is this universal buy-in important? For one, it empowers employees. If each person is able to prioritize against the same goals, as a manager, I can trust we are all pushing forward in the right direction. This set-up yields benefits for employees at all levels -- managers do not have to continuously check-in and, most importantly, the team is empowered to think for themselves and work entrepreneurially. All of this leads to becoming a more efficient organization. At Charity Network, we are building this type of "intrapreneurial" team. One that treats the job like it's their own business, hustling, thinking on their feet. We need people who figure things out and, in some cases, find their own way to accomplish things, all while heeding the company goals, of course.

Related: Why Goal-Setting Systems Have to Be Simple

Adhering to clearly communicated goals also makes people feel heard -- there's no secretive black box of decision-making. Transparency is vital for morale (which begets productivity), employee retention, and recruiting, especially in a small company.

3. Ask questions to prioritize

We have our goals. We have our team buy-in. Now we use those components to help us prioritize. Realistically, businesses ebb and flow, with both expected and unexpected opportunities that can require pivots in focus. So how do we decide if an idea is worth pursuing?

We ask ourselves, "Does this proposed action help us achieve three, two, one or zero of our goals?" Simply, the higher the number, the higher the priority level. For us, our goals are interconnected, so in many instances, ideas checked multiple boxes, which creates even more clarity around priorities.

Related: 15 Time Management Tips for Achieving Your Goals

In a healthy, engaged company, there's no shortage of great ideas. This approach tells us what we should be doing first, but it in no way means the "zero check-box" ideas are not great. Dozens of promising, strategic ideas will inevitably be surfaced and fall at the bottom of the priority list through this type of process. Some of those ideas could make perfect sense for the business 12 months in the future and we wouldn't want to lose track of those opportunities.

4. Assess the results

So in the end, did we accomplish our company goals? Is the process of evaluating business opportunities and ideas more streamlined? Are people at all levels of the organization empowered to make decisions based on this goals-based framework?

It's okay if some of these answers are no. That just means it's time to evolve. With any internal process, change is inevitable and should be welcomed.

By continuing to pass everything through the lens of "does this help achieve company goals?" you can almost guarantee your organization will remain focused.

Ben Erwin

Entrepreneur Leadership Network Writer

Chief Revenue Officer, Charity Network

Ben Erwin is the president of Charitybuzz -- a leading auction site for cause -- and the CRO of Charitybuzz's parent company Charity Network. One of the first Charitybuzz employees, Erwin has fostered the company’s growth from a small startup to joining Charity Network, raising $350 million for cause.

Editor's Pick

Related Topics


AI vs. a Human Touch: Finding The Right Balance When It Comes to Branding

With branding at the forefront of every marketing strategy, finding the balance between AI and genuine human interaction will help brands foster authentic connections and enhance the customer experience, ultimately driving them ahead of the competition and facilitating long-term growth.

Business News

Christian Influencer Found Guilty of Defrauding Dozens, Ordered to Pay Nearly $90,000

Dana Chanel was the co-owner of two businesses that she heavily promoted to her 1.1 million Instagram followers.

Business News

Renowned Federal Judge, 96, Faces Yearlong Suspension For Refusing to Retire

Judge Pauline Newman, a highly respected figure in patent law, has been suspended for one year by her colleagues due to mounting concerns about her mental fitness.

Science & Technology

5 Mistakes I Learned to Avoid When Working With ChatGPT

What I learned from using ChatGPT for business purposes day-to-day across my content websites.

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

Too many entrepreneurs are counting too heavily on a company exit for their eventual 'win.' Do this instead.

Cryptocurrency / Blockchain

Why the Next Crypto Bull Run Will Be Like Nothing We've Ever Experienced

We are on the precipice of what could be the greatest transfer of wealth that has ever happened in human history.