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Why Canada's Unique Position Makes It a Great Starting Spot for Global Expansion The CEO of Wattpad explains why Canadian startups should try to grow past the United States.

By MaRS Discovery District

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In this video, Entrepreneur Network partner Mars Discovery Distrct talks with Allen Lau, the CEO of Wattpad. Lau understands how it can be tempting for Canadian entrepreneurs to solely focus on expanding to the United States, simply because of proximity.

However, factors like the bilingual nature of Canada make it ideal for more ambitious plans -- including places with untapped potential like China, India and Southern Asia.

Click the video to hear more from Mars Discovery District and Allen Lau.

Related: How Consumer Feedback Helped Lead to This Company's Redesign and Pivot

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MaRS Discovery District is the world’s largest urban innovation hub. Located in the heart of Toronto, MaRS supports impact-driven startups tackling key societal challenges in the health, cleantech, fintech and enterprise sectors.

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