Cyber Week Sale! 50% Off All Access

Why Offering Value to the Customer Is at the Top of This Marketer's Priorities Jack McAlpin explains how his company consistently thinks of the needs of its audience.

By Business Rockstars

Opinions expressed by Entrepreneur contributors are their own.

In this video, Entrepreneur Network partner Business Rockstars talks with Jack McAlpin, the CMO of OpenDrives, a storage solution company based in Culver City, Calif. OpenDrives focuses on catering to the customer, specifically what the company can offer to its customers. McAlpin explains how OpenDrives works to decrease the amount of time customers wait to see value, help the customer make money and save the customer money via the quickest route.

McAlpin, who moved to San Francisco after college with a philosophy degree, eventually made his pivot to marketing. Now, his career focuses on refining his startup's lead generation. An important lesson McAlpin has learned with a startup is to seek investors who can strategically move your business forward by introducing you to new customers or new markets.

To hear more from McAlpin, click on the video above.

Related: Here's How Ray J Defines Entrepreneurship

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.

Click here to become a part of this growing video network.

Business Rockstars is the first integrated, multi-platform media company featuring entrepreneurs, startups and CEOs. With award-winning content creators and influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media. Business Rockstars shows are produced from our Burbank studios, with remote video broadcast facilities in San Francisco through our strategic partner, NASDAQ Private Market. Business Rockstars airs nationally in 150 radio markets, podcasting on Play.it, digitally on iTunes, Tune In, Stitcher and iHeart Radio. Business Rockstars video is featured in 40 million households with HDTV and cable through BizTV. 

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Business Rockstars

Why This Entrepreneur Says Knowing Less Can Be Good for a New Business

The Founder of Lifestyle Brand 'Motherly' Shares Her Morning Routine

Popsockets Has Announced Its New Wireless Charger

Why the Day You Feel Like a True Entrepreneur May Never Come

Side Hustle

'I Just Hustled': She Earned More Than $300,000 Wrapping Gifts Last Year — and It All Started With a Side Hustle

When Michelle Hensley lost her husband to cancer, she needed to figure out how to earn an income for her family.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business Solutions

Build Professional Websites Without Coding or Paying More Than Once

Create stunning WordPress sites easily with MaxiBlocks — a cost-effective alternative to expensive website builders like Wix and Squarespace.

Growing a Business

This Breakthrough Technology is Poised to Accelerate Your Company's Growth

Discover a breakthrough technology stacked on top of generative AI, now poised to revolutionize businesses across nearly every sector. Unlock unprecedented growth and profitability potential, achieving levels once thought unattainable.

Business News

Google CEO Sundar Pichai Says 'You'll Be Surprised' By How Google Search Changes Next Year

AI has already changed the look of search, but Google's CEO says there are more changes to come.