Get All Access for $5/mo

5 Reasons Why Writing a Book Is a Smart Move for Entrepreneurs Here's why now might be the perfect time to write and publish your book.

By Tom Freiling Edited by Chelsea Brown

Opinions expressed by Entrepreneur contributors are their own.

lechatnoir | Getty Images

You're an entrepreneur. You're looking for ways to boost your platform and attract attention to yourself and your budding brand. As a culture, we tend to elevate authors as titans of thought who have achieved what few others ever do. So, writing and publishing a book might be the perfect answer to establishing yourself as a credible thought leader. Books are unique marketing vehicles, and for some authors, they even become a source of extra income. According to data compiled by Publisher's Weekly, last year was a record year for book sales. It seems readers can't get enough. Now might be the perfect time to write and publish your book.

Writing and publishing a book seems like a no-brainer, right? It can be a challenging and rewarding journey, and it can even skyrocket your career as an author. Here are five reasons entrepreneurs should consider writing a book:

Related: How to Write a Book (and Actually Finish It) in 5 Steps

1. It can establish you as an authority in your industry

The most important factor in building credibility is how others perceive you. Entrepreneurs often take to social media, blogging and even podcasting to affect how people think about them. But publishing a book can potentially lift your voice in other important ways. A book can establish you as an expert in your industry and build instant credibility. Credibility also has the power to create discoverability. When potential clients perceive you as credible, they are more likely to reach out and engage with you. Writing a book is an excellent way of deepening your knowledge and ensuring you're a specialist in what you bring to your audience.

2. You might generate an additional stream of steady income

While it's true that most authors aren't able to quit their day job and live on their book royalties, a smart entrepreneur can find ways to generate new revenue streams from a book. When you publish a book in multiple formats, including print, ebook and audio, you can benefit financially from Amazon and other booksellers. There are also so many other ways you can make money with a book — and usually a lot more money than you'd make by just focusing on selling your book itself. For example, you can use your book to host seminars and workshops, start a mastermind group, launch a coaching business and more. Entrepreneurial authors find multiple ways to duplicate income when they publish a book.

Related: 5 Strategies to Writing a Book That Will Build Authority

3. A book is a multi-purpose marketing tool

As entrepreneurs, we wrestle with the daily challenge of getting our voices heard within the sea of distraction and noise. It's never easy, and it can get expensive. Writing and publishing a book can help break through the noise, and once you've covered your expenses to get published, the publicity generated is free. Amazon and other booksellers will do the work for you by posting about you and your book on their individual platforms. You can also use your book as a premium offer to acquire leads and use it as a prize in a contest or in a crowdfunding campaign. Think about your book as your business card, and watch your customer base begin to grow.

4. Your SEO value will go up

When you publish a book, the search engines will automatically include it in their algorithms because it will be posted on dozens of high-traffic websites, including, and Don't be surprised if you find your name popping up all over the search engines. Good Search Engine Optimization (SEO) is an important part of an entrepreneur's challenge in becoming discoverable. Users trust search engines, and achieving a top spot in search engine rankings signals to searchers that you are credible. The higher you rank in results pages, the more clicks, traffic and customers you will generate.

Related: The World's Best Marketing Tool: Writing a Book

5. It will be a part of your legacy, even long after you've retired

Being an entrepreneur is hard work, and once you've achieved some success, you often want to find ways to help family members, friends and sometimes colleagues. You want to inspire and influence them with the entrepreneurial legacy of your work. At its best, your story will impart your wisdom in a way that inspires and leads those who come after you. Written well, it will reveal not just your triumphs and joys, but your fears and failures as well. Your legacy in a book can be one of the greatest gifts you ever give to your loved ones, friends, peers or those you have mentored.

While you might not become the next Malcolm Gladwell or James Clear (both #1 best-selling business authors), you can realistically reach people you'd never reach otherwise. At the very minimum, becoming a published author will be an unforgettable journey you'll always be proud of.

Tom Freiling

Entrepreneur Leadership Network® Contributor

CEO and Publisher, Freiling Agency

Tom Freiling is a publishing industry veteran, pioneer in digital book publishing, founder of NASDAQ digital publisher and professional ghostwriter for top-tier business authors. He's represented & collaborated with NYT best-selling authors and published by HarperCollins.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick


How to Close the Trust Gap Between You and Your Team — 5 Strategies for Leaders

Trust is tanking in your workplace. Here's how to fix it and become the boss your team needs to succeed.

Health & Wellness

Get a Year of Unlimited Yoga Class Downloads for Only $23 Through June 17

Regular exercise has been proven to increase energy and focus, both of which are valuable to entrepreneurs and well-known benefits of yoga.

Growing a Business

He Immigrated to the U.S. and Got a Job at McDonald's — Then His Aversion to Being 'Too Comfortable' Led to a Fast-Growing Company That's Hard to Miss

Voyo Popovic launched his moving and storage company in 2018 — and he's been innovating in the industry ever since.

Business News

'Passing By Wide Margins': Elon Musk Celebrates His 'Guaranteed Win' of the Highest Pay Package in U.S. Corporate History

Musk's Tesla pay package is almost 140 times higher than the annual pay of other high-performing CEOs.

Starting a Business

I Left the Corporate World to Start a Chicken Coop Business — Here Are 3 Valuable Lessons I Learned Along the Way

Board meetings were traded for barnyards as a thriving new venture hatched.

Business Culture

Why Remote Work Policies Are Good For the Environment

Remote work policies are crucial for ESG guidelines. Embracing remote work can positively impact your business and employees.