Be Clear About Your Value Learn to delegate. That way you can focus on strategy and also have time for a personal life.

By Mary Cantando

Opinions expressed by Entrepreneur contributors are their own.

So many areas of your business spin at the same time: finance, marketing, lead generation, sales, product/service fulfillment. With all these considerations, it's no wonder some women get stuck just working, working, working. Because so many of us start our careers in the field or on the front line, when we move to running our own businesses, we often find it difficult to step back and delegate the actual work. We find ourselves ordering office supplies, proofing the marketing materials or running to the post office instead of assigning these tasks to a staff member.

To succeed in business, you must understand your value to the organization. Your responsibility is to focus your time on actions that contribute the greatest value to your business and to delegate any activities that others can do.

Here's one approach: When I was running a multi-location business, I thought of sales, production and service delivery each as a separate box. As I opened a new location, I created each of those boxes and then figured out how to step out of them. Stepping out involved two tasks: first, identifying a key manager to step into each box, and then ensuring that everyone knew I no longer resided in that box. This worked well for my remote locations because I wasn't physically present most of the time. But in my main location where I had been running things for years, employees bypassed their new managers and continued to come to me for answers and direction. So I decided to move to a home office and run my primary location as though it were a remote office. This unorthodox solution allowed me to use my time appropriately to focus on the big picture, and allowed the managers to maintain ownership of their areas of the business.

To capitalize on your entrepreneurial strengths, you've got to learn to delegate so you can spend your valuable time strategizing and leading rather than doing.

But aside from your business, you also need to focus on your personal life.

Capitalize on Your Passions
Passion is one trait shared by all those who make a difference. If your business is well-run and profitable, then you have more time to indulge in your passions. Although your business may be your most driving passion, you are more than just the owner of a company. You may be a mother, spouse, sibling, aunt, friend, community volunteer and more. When you make time for the passions that revolve around those other roles, you become a better business owner, as well.

One of my most cherished roles is that of grandmother. And one of my favorite activities is attending my grandchildren's sporting events. I've been known to cut a business trip short to get to Megan's soccer game or get up at 3 a.m. to finish a project so I don't miss Alex's baseball game. These activities and others -- like meditating, working out and just taking my yellow Lab for a walk -- have the power to invigorate me so I can run my business with a clear head.

What about you? Your friends and family need you in their lives. And your business needs a leader who lives a well-rounded, passionate life.

Mary Cantando's mission is to help women grow multimillion-dollar businesses. Mary, who is based in Raleigh, N.C., provides keynotes and workshops around the world and has developed the Woman’s Advantage series of products that help women move step-by-step toward the business of their dreams.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Buying / Investing in Business

Former Zillow Execs Target $1.3T Market

Co-ownership is creating big opportunities for entrepreneurs.

Growing a Business

How Podcasting Became My Most Powerful Branding Tool (And How to Start Yours)

Podcasting offers a deeper, more personal way to engage audiences while also helping thought leaders grow their influence and network through meaningful guest conversations.

Starting a Business

I Had 'Too Much Experience' to Find a Job. So I Used Facebook to Start a Small Business That's Making About $500,000 a Year.

After Amber Starling moved to Manhattan, Kansas, a frustrating job search led to a life-changing business opportunity.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Business News

'Continuing to Hire': Duolingo's CEO Clarifies AI Stance After Backlash — Read the Memo

Duolingo CEO Luis von Ahn said he has already spoken to employees internally but wanted to share the summary with the public.

Leadership

Saying 'Yes' to Everything Can Stall Your Growth. Here's How to Say 'No' Without Burning Bridges.

Learn how to say "no" with grace and strategy — protecting your team, staying true to your vision and preserving relationships while building a business that thrives with integrity.