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Be Strategic About Social Platforms Be careful which platforms you focus on to get the most out of your online exposure.

By Linda Lacina

It can be difficult for business owners to understand the latest social platforms. Luckily, you might not have to.

Entrepreneur.com's editorial director Ray Hennessey explains that what's most important isn't chasing the latest digital tool but to hone in on the tool that will give your brand the most traction. He explains how to think strategically about social in this short video.

Related: Do I Need an Office?
Linda Lacina

Entrepreneur Staff

Linda Lacina is a special projects director at Entrepreneur.com. Her work has appeared in the Wall Street Journal, Smart Money, Dow Jones MarketWatch and Family Circle. Email her at llacina@entrepreneur.com.

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