How a Systematic Approach Can Ensure Your Business Is Committed to Making a Positive Impact

First Aid Beauty CEO and Founder Lilli Gordon breaks down her business history and philosophy.

By David Meltzer • Jun 11, 2020

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Lilli Gordon, the CEO and founder of First Aid Beauty, shares how playing to her analytical strengths has taught her to be objective and disciplined as an entrepreneur. Gordon also explains her efforts to incorporate social causes into the company's DNA.

Gordon and The Playbook host David Meltzer discuss a variety of topics, including the most valuable skill a founder can have when building a business, how mentors can help shape your career path and life and how First Aid Beauty is fighting the student loan crisis to help people chase their dreams.

David Meltzer

Entrepreneur Leadership Network Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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