You can be on Entrepreneur’s cover!

How a Systematic Approach Can Ensure Your Business Is Committed to Making a Positive Impact First Aid Beauty CEO and Founder Lilli Gordon breaks down her business history and philosophy.

By David Meltzer

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Lilli Gordon, the CEO and founder of First Aid Beauty, shares how playing to her analytical strengths has taught her to be objective and disciplined as an entrepreneur. Gordon also explains her efforts to incorporate social causes into the company's DNA.

Gordon and The Playbook host David Meltzer discuss a variety of topics, including the most valuable skill a founder can have when building a business, how mentors can help shape your career path and life and how First Aid Beauty is fighting the student loan crisis to help people chase their dreams.

Related: The Most Challenging Dynamic in Multi-Million-Dollar Negotiations

David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from The Playbook

This Yogi, Mystic and Founder Explains How to Become One With Everything, Understand Your Destiny and Live a Long Life

How This Water Company Is Helping the Environment by Eliminating Plastic Waste

3 Things Investor Look for When They Hear Your Pitch for the First Time

The Future of Lacrosse and Sports Media With Paul Rabil

Editor's Pick

Business Solutions

Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

This small investment is well worth the time it will save your team in organizing and monitoring project work.

Data & Recovery

This File Backup Tool Subscription Is $25 for Life for One Week Only

AOEMI Backupper Professional is designed to protect, store, and transfer user's files for them.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.

Business News

James Clear Explains Why the 'Two Minute Rule' Is the Key to Long-Term Habit Building

The hardest step is usually the first one, he says. So make it short.

Business News

Microsoft's New AI Can Make Photographs Sing and Talk — and It Already Has the Mona Lisa Lip-Syncing

The VASA-1 AI model was not trained on the Mona Lisa but could animate it anyway.