How to Be the Nice Guy Who Never Finishes Last

In business, some people who are kind get crushed but others come out ahead of the people who aren't very nice at all. Science has an explanation.

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By Thai Nguyen

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Being a nice person seems at odds with the relentless climb to success that is the dog-eat-dog world of entrepreneurs .

It's sad but true that people who are too nice people finish last. Studies on engineers, medical students, and salespeople revealed those who gave more favors than received ranked lowest in productivity, test scores and sales revenue.

But, there's a twist.

When looking at the best performers, people with a high drive to benefit others were most successful. Some nice people finished last, but other nice people finished first. The million dollar question is, what makes the difference?

The first step is understanding reciprocity styles.

Professor Adam Grant explains that we fall into three major categories of social interaction:

1. Takers try to gain as much as possible, yet contribute as little as possible.

2. Matchers seek a balanced exchange. You scratch my back, I'll scratch yours.

3. Givers contribute more than gain. They help others independent of reward.

Matchers make up the majority of the field, and play a crucial role in the rise of givers and the fall of takers. Grant explains:

"A matcher is somebody who really believes in a just world. Of course, a taker violates that belief in a just world. Matchers cannot stand to see takers get ahead by taking advantage of other people. The data on this suggests that matchers will often go around trying to punish them, often by gossiping and spreading negative reputational information."

Related: The Esquire Guy Breaks Down the Politics of Favors

Remember, "givers" dominated both ends of the spectrum, here are three key aspects setting apart the ones who finished first and last:

1. Lack of assertiveness.

If you're timid when communicating, you'll be taken advantage of and end up sacrificing your values and expectations.

Assertiveness is boosted when seeing your decisions in a broader context. The effects on your family, friends or colleagues, for example. Harvard professor Hannah Riley Bowles explains that people became more assertive in negotiations when also representing the interests of others. It's an approach known as a "think personally, act communally."

See your actions beyond a vacuum. "Acting as an agent" on others behalf allows a generous person to stand their ground in negotiations.

Related: Is It That Important to Be Nice?

2. Having no boundaries

Givers who simply can't say "no" burn-out . Their work is plagued by interruption. The major issue and solution is not in how much you give, but in when you give.

A Fortune 500 company realized their poor productivity was because they had no distinction between collaborative work and individual work. Their open work space was conducive for interaction, but detrimental for uninterrupted work. Once they readjusted and made specific times for helping one another, productivity levels drastically improved.

The difference between the top and bottom of givers is intentionally carving out blocks of time when you interact with your colleagues, mentor, network and make introductions. Givers may not keep measures on how much they gain, but they keep measures on when they give.

3. Using perspective and empathy

Successful givers "read" others cognitively and emotionally. This social awareness is key to avoid being exploited.

A study involving three universities assigned roles of "empathizers" and "perspective-takers" in interactions. Empathizers imagined what the other person was feeling; perspective takers imagined what the other was thinking. The best outcomes occurred when one person was able to intuit and match the other's interaction style.

Researchers stated, "Success in strategic social interactions often necessitates an understanding of the underlying motives, feelings and likely behaviors of one's opponent."

Successful givers -- the nice people who finish first -- are selfless givers, but not self-sacrificing givers. By using these strategies, you'll steer clear of the takers in life, and avoid being the doormat.

Related: Richard Branson: Nice Guys Can Finish First

Thai Nguyen

Writer & Editor:

Thai Nguyen writes concise strategies to live a productive life, based off the latest scientific research. You can follow his work at or connect with him on Twitter and Facebook

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