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How to Create Thought Leadership For Women CEOs and Executives Top recommendations for women executives to become thought leaders in their fields.

By Karen Tiber Leland

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Watermark
Marlene Williamson, CEO of Watermark.

On this episode of the Branding Blowout Podcast we talk with Marlene Williamson, CEO of Watermark, about how to create thought leadership for women CEOs and executives.

Watermark, which started 22 years ago in the San Francisco Bay area, has a mission to increase the representation of women in leadership positions. Williamson, the current CEO says the the organization produces more than 50 events each year in the San Francisco area, including conferences on innovation, entrepreneurship, and leadership skills for female executives. Williamson and I discuss:

  • How female CEOs and C-Suite executives use their uniqueness as a leadership advantage
  • The work required to become a thought leader in more male dominated fields such as engineering
  • How a female executive's personal brand may differ from their male counterparts
  • Top three recommendations for women executives to become thought leaders in their fields

Click here to start listening to the podcast and learn how you take your c-suite executive and CEO brand to the next level.

Karen Tiber Leland

Author and President of Sterling Marketing Group

Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEOs, businesses, and teams develop stronger business and personal brands. She is the creator of the Brand Mapping Process, which clarifies and strengthens 10 distinct areas of a CEO, personal, team, and business brand. Her clients have included AT&T, American Express, Marriott Hotels, Apple, LinkedIn, and Twitter, among others. Karen is the best-selling author of nine business books and a freelance journalist.

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