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Legendary Leaders Are Inspirational, Empathetic Master Psychologists 'In today's crazy world, leadership is about inspiring everyone you touch to be the best they can be,' says Kevin Roberts, global chairman of ad house Saatchi & Saatchi.

By Catherine Clifford

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Opinions expressed by Entrepreneur contributors are their own.

Juan Carrera
Kevin Roberts

Great leadership trades in the currency of inspiration.

"In today's crazy world, leadership is about inspiring everyone you touch to be the best they can be," says Kevin Roberts, global chairman of advertising house and communications firm Saatchi & Saatchi, during a conversation with Entrepreneur in his New York City penthouse apartment. "The key thing for a leader to do today is to create other leaders."

To that end, this week Roberts released a new book, 64 Shots: Leadership in a Crazy World (powerHouse, June 2016) chronicling the leaders who have inspired him and why. In the book, Roberts celebrates individuals such as actor Russell Crowe, physicist Albert Einstein, theologian Rowan Williams and Amazon founder Jeff Bezos.

Related: Good Companies Make You Think. Great Companies Make You Feel.

Great leaders, says Roberts, who also serves as the head coach of the communications company Publicis Groupe that employs nearly 80,000 people, must be inspirational by being empathetic, master psychologists. Here's a primer on what that means.

Leadership starts with inspiration.

The foundation of leadership is inspiration. Great leaders can't pull a team along, step by step. Rather, a great leader sets a dream in front of a team and makes it so the team wants to achieve that dream.

"The first thing they have got to do is to inspire everyone that they touch to be the best they can be in pursuit of the dream," Roberts says. "What leaders have got to do today is inspire everyone they come into contact with, socially, through technology, through the networks, in real life, for these people to perform at their best."

Inspiration comes by motivating a team to join a mission, an effort larger than the sum of its individual parts. "People will only perform at their best now if they are part of something bigger than the company, something bigger than a political party, something bigger than an out-of-date faith," Roberts says. "They have to have a purpose, they have to have a dream."

Related: Why Your Brand Is More Important Than Your Product

In particular, millennials (young professionals born after 1981, according to Pew Research Center) are nearly single minded in doing work that provides them experiences that contribute to a greater cause, Roberts says. The idea of a career is not interesting at all to a young professional. Therefore, great leadership is about inspiring a team to be part of a larger vision.

Image credit: Dylan Drego

Leaders push the boundaries of what's possible.

Great leaders have to do more than align a group to move in sync. Great leaders have to choreograph a dance for a team that's used to marching in place.

"Leaders have to make things happen," Roberts says. "In the past, leaders used to sit on top … to get things done, quarter after quarter after quarter. There are no quarters anymore. Wall Street thinks there are, but this is nonsense. The world can change overnight with one tweet, one product problem, one attack, one crisis, and it is gone. You have three hours, you don't have three months."

The idea of making incremental changes in an operation is outdated. Rather, great leaders today overhaul what's possible. "Wal-Mart got things done when Amazon made things happen. Taxis got things done when Uber made things happen. Hoteliers got things done, ran good hotels and Airbnb said, yeah we don't need hotels," Roberts says.

Related: Forget Practical Choices. To Live Your Best Life, Make Happy Choices.

Technology has made this the generation of the entrepreneur. "This world is made for them. You don't need money, you don't need power, you don't need resources, you don't need scale, you don't need experience. What you need is an idea with executional capability," Roberts says. "It's that kind of craziness now that is going to win."

Leaders create other leaders.

Legendary leaders constantly expand their reach by inspiring and creating other leaders, Roberts says. Technology is changing the way we live at such a tremendous pace that a single leader can't dictate the direction of a team, business or organization. Instead, great leaders must empower team members to become leaders in their own right, capable of radiating inspiration and productivity outwards.

In the same way that some individuals might be naturally inclined to be more artistic than others, some might be more drawn to the idea of being a leader. That said, leadership can be nurtured.

Related: The Secret to Keeping Young, Ambitious Talent? Let Them Go.

"I absolutely believe that leadership can be taught. It's a skill. It combines art and science," Roberts says. "People have different instincts so you can't train instinct, but you can develop intuition. And on top of that you can build skills, program, knowledge. This idea -- "oh, he will never be a leader' -- I have never subscribed to that. I simply don't believe that."

Leaders are master psychologists.

Managers dictate from up high, but great leaders regularly take the temperature of their teams and respond with empathy and emotional sensitivity. To be sure, developing emotional fluency requires conscious effort and time, but to inspire a team, it's essential, Roberts says.

"You have to be really aware of not what people say or what they do, anybody can do that, any idiot can do that, you have to understand and anticipate how they are likely to feel and how they are likely to act. Leadership is not about the past or the present, leadership is about getting to the future first," Roberts says.

Related: The Best Entrepreneurs Get Out of Their Heads and Open Their Ears

"Great leaders empathize. They can feel the ebb and flow. … They listen with all their senses, not just their ears. A lot of corporate leaders don't listen at all, they are just waiting to talk and overpower and tell."

Leaders stay humble.

Great leaders don't let their ascension up the corporate hierarchy give them permission to stop improving.

The biggest mistake people with authority make is that "they start believing their own shit. The further up a company you go, the more stupid you become," Roberts says. Staying connected with your team requires humility, generosity and commitment.

Related: 'The Further Up a Company You Go, the More Stupid You Become'

"One of the mistakes that leaders make is that they become more comfortable with themselves because they have no time" to make improvements to the way they think, feel and lead, Roberts says. "They have their hierarchy of needs upside down. Great leaders spend time on themselves first, not in a narcissist selfish way, in a humble way, in a curious way."

Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

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