The Cost of Ineffective Communication and How to Improve Although business gets extremely busy, we have to make effective communication a priority.

By Athalia Monae

Opinions expressed by Entrepreneur contributors are their own.

Whether you're leading a startup or corporation, open, honest and effective communication is a must. We get so busy with our daily tasks and the unexpected things that it's easy to communicate ineffectively, but we have to make it a priority. A lack of effective communication can ruin personal relationships just as well as business relationships.

When I launched my brand, I hired a patent attorney early on in my journey to file a patent application for my hairbrush pouch design. After not receiving any communication from him a month after I hired and paid him in full, I first contacted him by phone and left a voicemail, stating "I'm calling to check the status of my case." A week after not receiving a response, I emailed him. He never followed up after that either.

I went through a few other channels before successfully connecting with him, which was a month after I initially reached out to him. As anyone would be, I was frustrated. After he explained why he didn't follow up, I immediately asked for a refund, because I felt that he wasn't trustworthy and I no longer wanted to do business with him.

Understandably, we oftentimes get so bogged down things are left unattended or left for later — but we have to put our best foot forward regarding effective communication.

Here are steps we can take to communicate effectively to avoid losing business and credibility while building relationships.

Be intentional

Whatever your plans are for your team, vendors or customers, communicate every aspect of it to them. If anything changes, inform everyone immediately. If someone reaches out to you with a concern, follow up more sooner than later.

Related: 14 Proven Ways to Improve Your Communication Skills

Do what you said you're going to do

Nothing is worse than someone telling you they're going to do one thing and do something else — or even worse, not do anything at all. If you're not able to deliver, reach out and communicate that.

Use a digital calendar

Digital calendars are great to have for staying organized. Digital calendars allow you to set reminders for due dates and meetings. You can include anyone on that calendar, and if you cancel anything or make any changes, everyone you've included will receive a notification of that change.

Related: Don't Just Sell Yourself, Communicate Your Value: 6 Valuable Tips

Schedule emails to be sent at a certain time

If you're up working until odd hours of the morning and have a habit of sending emails while working (as I have done) scheduling an email to be sent during business hours works perfectly. That way, you don't send emails at odds hours. You also won't forget to send them. I've done that before as well.

Be approachable

Having an open-door policy is a great benefit for your team. When people feel you're open to listening to their concerns or ideas, you will have a better relationship with them. That's good for productivity and camaraderie.

When your actions show your employees, colleagues, vendors, freelancers and collaborators, they will be appreciated, and it will go a long way.

Related: Virtual Reality Is Already Changing How We Work and Communicate

Wavy Line
Athalia Monae

Entrepreneur Leadership Network Contributor

CEO of Pouches By ALAHTA

Athalia Monae is the founder of Pouches By Alahta, a startup selling a quality hairbrush pouch she created, author of Why the Secrets?, a short story that shows what happens in any relationship when there’s a lack of open, honest communication, advocate and speaker for Feed My Starving Children.

Editor's Pick

A Father Decided to Change When He Was in Prison on His Son's Birthday. Now His Nonprofit Helps Formerly Incarcerated Applicants Land 6-Figure Jobs.
A Teen Turned His Roblox Side Hustle Into a Multimillion-Dollar Company — Now He's Working With Karlie Kloss and Elton John
3 Mundane Tasks You Should Automate to Save Your Brain for the Big Stuff
The Next Time Someone Intimidates You, Here's What You Should Do
5 Ways to Manage Your Mental Health and Regulate Your Nervous System for Sustainable Success

Related Topics

Business News

After Being Told They Could Work From Home Forever, Employees Made Major Life Changes. Then, a New CEO Ordered Them Back to the Office.

Farmers Group CEO Raul Vargas is facing backlash for the change, but he says being in the office brings more "collaboration" and "innovation."

Business Ideas

The 13 Best Jobs for People With ADHD

Want to find the perfect profession as a person with ADHD? Check out this review of the best jobs for people with ADHD if you need ideas.

Business News

Hedge Fund Pays NYC Interns $20,000 a Month on Average, Sent to Lavish Palm Beach Kickoff

Citadel is known for its over-the-top parties and company retreats.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.


Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.