Get All Access for $5/mo

True Grit: What You Really Need to Succeed How to build a winning team that will get the job done -- no matter what.

By Nadia Goodman

Opinions expressed by Entrepreneur contributors are their own.


The best team to help your startup achieve big goals isn't always the smartest, most talented, or best educated. Employees and leaders who find success in business have one key trait in common: they never give up.

That perseverance is what psychologists call grit -- the ability to continue working toward a goal no matter how hard it gets or how long it takes. "It is sheer determination to succeed," says Michael Matthews, a professor of engineering psychology for the U.S. Military Academy and an expert on grit. You can test yourself by taking the "Grit Survey' from University of Pennsylvania.

"Excellence in life requires a lot more than a high IQ," Matthews says. People with a lot of grit pick one goal and do whatever it takes to get there. They don't give up or change course along the way, and they try creative new strategies when one tactic doesn't work. "They complete [the goal] no matter what it takes," Matthews says. Often, that means long, frustrating hours trying to learn and master new skills.

To build a successful business, it's essential to build a team that will stick with you when times get rough. Here are three tips to help you create a team that will do whatever it takes to get the job done:

1. Look for a history of perseverance. The best candidates for a growing startup will be those with serious grit, which you can assess by asking for examples of perseverance in the past. "The best predictor of future behavior is past behavior," Matthews says.

During interviews, ask candidates to share two or three stories about specific times when they took on huge, difficult challenges and stuck out the hard times to find success. Someone with multiple, substantive examples will be more likely to stick with your company through tough times.

Related: 5 Ways to Train Yourself to Be a Great Leader

2. Emphasize hard work and determination. If you emphasize innate talent or quick wins, you'll build a culture with little stamina for difficult, long-term goals. Instead, make hard work and determination part of your company's core values, and help your employees embody them.

"Engineer situations that require gritty behavior for success," Matthews says. You might offer opportunities to learn and master new skills, such as programming classes for non-programmers at a tech company, or you might set an audacious stretch goal and encourage your employees to reach for it. The employees that really embrace the challenge will be the ones to call on when you face difficult situations.

3. Reward grit when you see it. Your strongest employees may not accumulate fast or flashy accomplishments, so their value can easily go unrewarded. Think of The Tortoise and the Hare -- the tortoise has more grit and eventually wins the race, but the hare would get early accolades.

To reward that kind of determination, look for people who are quietly toiling away, improving their skills through hard work or completing difficult projects that are more arduous than enjoyable. You might call them out publicly to show others that you value their behavior, or you might just tell them that you notice and appreciate their work.

Related: 3 Ingredients for Building Effective Teams

Nadia Goodman is a freelance writer in Brooklyn, NY. She is a former editor at, where she wrote about the psychology of health and beauty. She earned a B.A. in English from Northwestern University and an M.A. in Clinical Psychology from Columbia University. Visit her website,

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Growing a Business

How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Wondering how long your marketing emails should be? Here's what consumers say — so you can send them exactly what they like.


Tech Overload Will Destroy Your Customer Relationships. Are You Guilty of Using Too Much Tech?

Technology's value in our world is undeniable. However, there can be a point where it is ineffective and possibly counterproductive. See where it can negatively impact your product, brand, and business.


Most Gen Z Workers Want This One Thing From Their Employer. Are You Providing It?

Millions of college graduates are entering the workforce, and many feel unprepared. Here's the one thing they're looking for from potential employers — and how providing it will benefit you and your business in the long run.

Making a Change

Get a Lifetime of Babbel Language Learning for Just $150 Through June 17

Learn up to 14 languages over the course of a lifetime, with bite-size lessons, personalized reviews, and speech recognition tech.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Is the AI Industry Consolidating? Hugging Face CEO Says More AI Entrepreneurs Are Looking to Be Acquired

Clément Delangue, the CEO of Hugging Face, a $4.5 billion startup, says he gets at least 10 acquisition requests a week and it's "increased quite a lot."