Watch Jon Taffer's Unforgettable Talk About Eviscerating Excuses and Busting Business Myths The Bar Rescue Star shared his insights on what it takes to make any business successful.

By Andrea Hardalo

Opinions expressed by Entrepreneur contributors are their own.

Want to know the secret of success? Just ask Jon Taffer. "Appreciate the power of knowledge. Seek knowledge. Knowledge is confidence. Confidence drives success. I have always been very confident," he told Entrepreneur in advance of his keynote address at Entrepreneur Live, a day-long conference held this past week in Los Angeles.

To say that Taffer dropped knowledge on the Entrepreneur Live audience would be an understatement. He promised the audience that he would pull their brains out of their heads, twist them up and shove them back in, and he delivered. Over the course of his hour-long talk, Taffer busted business myths, eviscerated excuses and sent people to the doors excited to transform their businesses.

Watch the above and be sure to check out his book Raise the Bar: An Action-Based Method for Maximum Customer Reactions.

Couldn't make it to Los Angeles for Entrepreneur Live, our day-long conference filled with information, inspiration and innovation to help you achieve your dreams? Check out more great panels and keynotes from top innovators and influencers here.

Related: 'Bar Rescue' Star Jon Taffer Shares the One Thing That Helped Him Find Success

Andrea Hardalo

Social Media Editor

Andrea Hardalo is the social media editor of Entrepreneur.com. She previously managed social for Scout Media.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Entrepreneur Exclusives

3 Simple Ways to Boost E-Commerce Sales

Why Your First 1,000 Customers Are Your Most Important

How to Grow Your Business By Finding New Customers

How to Beat The Working From Home Blues (60-Second Video)

Side Hustle

This Couple Started a Side Hustle to Improve a 'Terribly Made' Bathroom Essential. Now the Business Earns More Than $3 Million a Year.

Michael Fine and Lisa Schulner-Fine launched lifestyle brand Quiet Town in 2016 and have been growing it ever since.

Business News

What's Open on Easter Sunday? Costco and Target Will Close, But One Major Retailer Will Be Open. Here's What To Know.

The stock market was closed for Good Friday on April 18. Here's what's closed for Easter Sunday, April 20.

Business Ideas

70 Small Business Ideas to Start in 2025

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2025.

Marketing

The One Mistake Is Putting Your Brand Reputation at Risk — and Most Startups Still Make It

Many businesses pour resources into branding and marketing but overlook PR — yet it's PR that builds the trust, credibility, and reputation that turn attention into lasting revenue in a crowded market.

Leadership

Here's What It Takes to Evolve From Hands-On Founder to Strategic CEO

Making the leap from founder to CEO requires more than just growth — it demands a shift in mindset.

Social Media

How To Start a Youtube Channel: Step-by-Step Guide

YouTube can be a valuable way to grow your audience. If you're ready to create content, read more about starting a business YouTube Channel.