When Eating Out, Your Diet Goes Out the Window

While the majority of people are watching their weight, a surprising number say they stop counting calories when dining out, a new study says.

learn more about Kate Taylor

By Kate Taylor Originally published Aug 22, 2014

Opinions expressed by Entrepreneur contributors are their own.

While restaurants are trying to tempt healthy diners, new research suggests that even customers on diets may not care too much about eating healthy when they're dining out.

A new Mintel study reveals that while 55 percent of people surveyed said they have tried to lose weight in the past year, eating healthy isn't top-of-mind when at restaurants, a third of respondents said.

It's even worse during parties and other special occasions. Only 8 percent of customers say they look for something healthy when eating out for a special occasion, while 43 percent say they look for something indulgent. The average dinner out is a bit better, with around one in four people saying they look for something healthy when ordering an "everyday" meal.

Mintel's data comes from two online surveys from April 2014 that queried British respondents who have eaten out or had takeaway from a restaurant in the last three months.

Related: Fatburger Debuts Its Version of the Double Down

Restaurants are investing serious development and marketing dollars toward "health-conscious" menu items, from Taco Bell's high-protein "Power Platform" to Chick-fil-A's updated grilled chicken recipe. However, healthy food apparently isn't what ends up on customers' plates.

The recent failure of Burger King's "Satisfries" is a one example of what happens when a chain gives supposedly healthy customers what they say they want, instead of what they will actually order. Satisfries were spun as a healthy fries option, with less fat and calories than the standard fry. However, after a year on the menu, 4,900 of Burger King's approximately 7,400 franchisees decided to stop selling Satisfries.

Time-strapped entrepreneurs and other busy professionals who eat out a lot should take note. It doesn't matter how much weight customers say they want to lose. When they show up at the restaurant, a good portion are only thinking with their stomachs -- not looking at a weight-loss guide. It's not a great practice if you're watching your waistline.

Related: Plan for Chaos: How to Stick to Your Health Goals When Life Gets Crazy

Kate Taylor


Kate Taylor is a reporter at Business Insider. She was previously a reporter at Entrepreneur. Get in touch with tips and feedback on Twitter at @Kate_H_Taylor. 

Related Topics

Editor's Pick

Have More Responsibilities at Work, But No Pay Bump? Use This Script to Get the Raise You Deserve.
Black and Asian Founders Face Opposition at All Levels — Here's Why That Has to Change

7 Common Obstacles Aspiring Authors Face — and How to Overcome Them

Here are a few tips that will help you start writing that book you always dreamed about.

Business News

'Work for a Millennial': Employee's Viral Email Exchange With Boss Emotionally Praises Millennials in Management Positions

In a video that's been viewed more than 1.8 million times, 28-year-old realtor Kristen Mahon shared an email exchange with her boss, who she estimates is 6 to 7 years older than her.

Employee Experience & Recruiting

Ready to Hire? Here are the Best Recruiting Platforms.

When it's time to hire, finding quality job candidates doesn't need to be complicated. Job search sites can help you recruit and retain talent no matter your budget.

Business News

Massive Fire At Top Egg Farm Leaves Estimated 100,000 Hens Dead. What Does This Mean For Egg Prices?

Hillandale Farms in Bozrah, Connecticut went up in flames on Saturday in an incident that is still under investigation.


Is Giving a TEDx Talk Really Worth It? Answer These 3 Questions First.

Giving a TEDx Talk is more than a passion project; it's a big investment. Here's how to think about returns.