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Why Missing Sleep to Work More Isn't a Badge of Honor Anymore Katie Couric and Sleep Number President and CEO Shelly Ibach chat about the health benefits of quality sleep.

By David Meltzer

Opinions expressed by Entrepreneur contributors are their own.

On this episode of The Playbook, Katie Couric and Shelly Ibach, the president and CEO of Sleep Number, share their thoughts on:

  • Why "not needing sleep" is no longer a badge of honor thanks to shifting perspectives about sleep's importance [2:14].
  • The values that have fueled Couric's drive to make a positive impact on the world [7:51].
  • Why individualism is not only an important part of Ibach's life but also Sleep Number's mission in serving its customers [10:58].
  • Their two best pieces of advice to ensure you live a happy life [24:48].

Related: You Don't Have to Be a Rocket Scientist to Think Like One
David Meltzer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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