Why Missing Sleep to Work More Isn't a Badge of Honor Anymore Katie Couric and Sleep Number President and CEO Shelly Ibach chat about the health benefits of quality sleep.

By David Meltzer • Apr 14, 2020

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On this episode of The Playbook, Katie Couric and Shelly Ibach, the president and CEO of Sleep Number, share their thoughts on:

Why "not needing sleep" is no longer a badge of honor thanks to shifting perspectives about sleep's importance [2:14].
The values that have fueled Couric's drive to make a positive impact on the world [7:51].
Why individualism is not only an important part of Ibach's life but also Sleep Number's mission in serving its customers [10:58].
Their two best pieces of advice to ensure you live a happy life [24:48].

David Meltzer

Entrepreneur Leadership Network® Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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