📺 Stream EntrepreneurTV for Free 📺

Why Twitter Bought Two Log Cabins From the 1800s Twitter's acquisitions usually make headlines, but the company's latest purchase -- two log cabins -- may have you scratching your head.

By Geoff Weiss

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Twitter is bringing yet another taste of the great outdoors to its wood-enveloped San Francisco headquarters.

The company is currently in the process of transplanting a pair of 19th century log cabins from Montana to its office space on Market Street -- a sprawling former furniture mart -- where they are to be repurposed as dining room facilities.

Olle Lundberg, the San Francisco designer responsible for Twitter's rustic scheme, stumbled upon the ancient structures on Craigslist. Subsequently, they had to be deconstructed, shipped from Montana and then reassembled in California.

Related: The Science of Office Design

The cabins are right at home among the reclaimed bowling alley planks that were used to forge Twitter's reception desk in the main lobby, Lundberg told the Marin Independent Journal. Walls throughout its headquarters are also adorned with the company's famed # and @ symbols fashioned from slabs of raw wood.

"We've used the notion of the forest as a nice tie-in with Twitter and its bird logo," Lundberg explained.

Once installed, the 20-by-20-foot cabins will be outfitted with booths, coffee stations and four televisions affixed to a concrete pillar in the center of each space.

In addition to a worn, salvaged atmosphere that humanizes its mission, Twitter's offices also feature open-plan work spaces and rolling file cabinets that are intended to encourage an "aesthetic of disruption" and "a sense that nothing is permanent," reports The New York Times.

Related: Investors Unnerved: Is Twitter Too Difficult to Use?

Geoff Weiss

Former Staff Writer

Geoff Weiss is a former staff writer at Entrepreneur.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Franchising Is Not For Everyone. Explore These Lucrative Alternatives to Expand Your Business.

Not every business can be franchised, nor should it. While franchising can be the right growth vehicle for someone with an established brand and proven concept that's ripe for growth, there are other options available for business owners.

Side Hustle

Her 'Crude Prototype' and $50 Craigslist Purchase Launched a Side Hustle That Hit $1 Million in Sales — Now the Business Generates Up to $20 Million a Year

Elle Rowley experienced a "surge of creative inspiration" after she had her first baby in 2009 — and it wasn't long before she landed on a great idea.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Business News

Passengers Are Now Entitled to a Full Cash Refund for Canceled Flights, 'Significant' Delays

The U.S. Department of Transportation announced new rules for commercial passengers on Wednesday.

Leadership

There Are 4 Types of Managers. Take This Quiz to Find Out Which You Are, and If You're In the Right Line of Work.

Knowing your leadership style, and whether it suits the work you're doing and the team you have, is the first step in living up to your leadership potential.