Mikal E. Belicove is a market positioning, social media, and management consultant specializing in website usability and business blogging. His latest book, The Complete Idiot's Guide to Facebook, is now available at bookstores.
PR should not chase attention; it should build trust at scale, and this guide shows how to choose an agency with the systems, proof and discipline to actually move your business.
AI systems still lack the judgment to understand when commands will cause catastrophic damage — and without strict controls and recovery plans, your data could be in danger.