Get All Access for $5/mo

Calling All Thrill Seekers: Universal Parks & Resorts Is Opening Two New Entertainment Concepts in the U.S. The company currently has five parks and resort locations internationally, with two in the U.S. and three in Asia.

By Emily Rella

Opinions expressed by Entrepreneur contributors are their own.

Thrill-seekers will now have two more places to adventure as Universal Parks & Resorts announced that it will be opening two new theme park experiences in the U.S.

The first is taking the company's wildly-popular Halloween Horror Nights and expanding it into a year-round horror experience set to open in Las Vegas.

The 110,000-square-foot space will expand upon Vegas's 20-acre AREA15 entertainment district that opened in September 2020.

Universal Parks & Resorts

The concept will feature classic Universal horror characters like Frankenstein and Dracula as well as bring new stories and concepts to life through collaborations with modern-day filmmakers like Jordan Peele.

"With a variety of unique, immersive, fantastic horror-centric experiences that surround high energy food and beverage spaces by day turned haunting bars and eateries by night, the new concept marks the first time Universal has created a permanent horror experience beyond its theme parks," the company said in a release. "It will deliver on the thrills and frights its horror fans have come to love and excite anyone looking for a new level of experiential entertainment."

Universal did not disclose when the new experience was set to open but said that the company would share more details and an opening date "as plans shape up."

New Family-Friendly Texas Theme Park

On quite the opposite hand, Universal also announced that it will be opening a family-friendly park in Frisco, Texas, specifically aimed to cater to families with young kids.

Universal Parks & Resorts

"The proposed park will be designed to be more intimate and engaging for younger audiences and will be sized for a regional audience. It will be full of family-friendly attractions, interactive and playful shows, character meet-and-greets, unique merchandise, and fun food and beverage venues," a company press release said. "Although smaller in size, it will still carry the same quality as Universal's other larger resort destinations."

The park is set to open on a 97-acre area of land that Universal recently purchased, which will also be home to a themed hotel. The company said that the Frisco park will have a "completely different look, feel and scale" than its other parks as it hopes to extend its audience and customer base.

Universal Parks & Resorts currently has five parks and resort locations internationally, with two in the U.S. and three in Asia.

Emily Rella

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Franchise

Kick-Start Your Small Business With These Cost Effective Strategies

Starting a small business is an exciting adventure, brimming with both opportunities and challenges. A key to success is effectively managing costs from the outset.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

'I'm Shocked': Costco Customers Are Freaking Out About a Change to a Beloved Bakery Item

Costco customers are feeling burnt by a not-so-sweet switcheroo in the bakery department.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Science & Technology

5 Rule-Bending AI Hacks to Make Your Mornings More Productive and Profitable

By 2025, AI will transform productivity by streamlining workflows and cutting costs. Major companies like Microsoft, Google, and OpenAI are leading the way, advancing AI into "Phase 3," where tools act as digital assistants. Discover 5 AI hacks to boost efficiency and redefine your daily routine.