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Are You Making This Big Facebook Ads Mistake?

Don't give up on Facebook ads just because they don't work right away.

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Opinions expressed by Entrepreneur contributors are their own.

Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get discouraged and quit when those ads fail to create a positive return on investment. But, these people aren't giving Facebook ads a chance to succeed, because they aren't doing nearly enough testing to figure out how to create the right kind of ads on Facebook.

It's simple: The more data you have about ads -- how they work, how much you should spend and more -- the better you can understand the market and the better you can market on Facebook in the future. So, don't just run a couple of ads and then quit. Instead, be willing to take the time to test what works and what doesn't.

Watch the video to learn more.

Related: How to Launch a New Product or Service Using Facebook Ads

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