Are You Making This Big Facebook Ads Mistake? Don't give up on Facebook ads just because they don't work right away.
By Ben Angel
Opinions expressed by Entrepreneur contributors are their own.
Facebook can be the most lucrative marketing activity you ever do for your business, but the problem is that most people spend $50 on a couple of ads, then get discouraged and quit when those ads fail to create a positive return on investment. But, these people aren't giving Facebook ads a chance to succeed, because they aren't doing nearly enough testing to figure out how to create the right kind of ads on Facebook.
It's simple: The more data you have about ads -- how they work, how much you should spend and more -- the better you can understand the market and the better you can market on Facebook in the future. So, don't just run a couple of ads and then quit. Instead, be willing to take the time to test what works and what doesn't.
Watch the video to learn more.
Related: How to Launch a New Product or Service Using Facebook Ads
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