Build Your Platform, Your Audience and Your Business with Content Marketing

Learn how to create a content marketing strategy, develop a platform, and deliver and monetize your content.

By Comcast Business

Shutterstock

Opinions expressed by Entrepreneur contributors are their own.

Watch our recorded interactive webinar for expert advice on developing and executing a content marketing strategy that drives business growth. In the third event from the four-part Biz Tech Webinar Series organized by Entrepreneur and Comcast Business, you'll learn how to create a content marketing strategy, develop a platform, and deliver and monetize your content.

View the recording to learn how to:

  • Use content marketing to drive revenue for your business
  • Establish expertise and credibility by providing value-based content
  • Create marketing that doesn't feel like marketing
  • Identify your audience and find your unique story

Panelists:

Ann Handley, Chief Content Officer at MarketingProfs

Ann is a veteran of creating and managing digital content to build relationships for organizations and individuals. She is the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. Ann (@MarketingProfs) is an Entrepreneur contributor, LinkedIn Influencer, keynote speaker, mom and writer.

Joe Pulizzi, Founder of the Content Marketing Institute

Joe founded the Content Marketing Institute, the leading education and training organization for content marketing, which hosts the largest in-person content marketing event, Content Marketing World. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council. His fourth book, Content Inc., was just released. His third, Epic Content Marketing, was named one of "Five Must Read Business Books of 2013" by Fortune magazine. You can find Joe on Twitter @JoePulizzi.

Moderator:

Jill Schiefelbein, Owner of The Dynamic Communicator™

Jill (@dynamicjill) creates and executes communication and education strategies that help businesses increase sales, retain existing customers, and build consumer efficacy. Her book on communication strategies to better lead, manage and sell will be available May 2017.

Click here to view the recording.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical Field Now Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot — Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn Profile That Scare Clients Away
'Everyone Is Freaking Out.' What's Going On With Silicon Valley Bank? Federal Government Takes Control.
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Fundraising

Working Remote? These Are the Biggest Dos and Don'ts of Video Conferencing

As more and more businesses go remote, these are ways to be more effective and efficient on conference calls.

Growing a Business

The Best Way to Run a Business Meeting

All too often, meetings run longer than they should and fail to keep attendees engaged. Here's how to run a meeting the right way.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Business News

Amtrak Introduces 'Night Owl' Prices With Some Routes As Low As $5

The new discounts apply to some rides between Washington D.C. and New York City.

Business Solutions

This Highly Rated App Could Help Business Owners Stay Organized

Get your business in order with this personal organizer app on sale for $60.