You can be on Entrepreneur’s cover!

Flappy Bird Creator Is Back With a New Game It's called Swing Copters, and it looks just as frustratingly difficult to play as Flappy Bird.

By Laura Entis

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Early this year, a mobile game created by Dong Nguyen of dotGears, an indie game studio based in Vietnam, flapped its way to the top of both the iTunes and Google Play app charts, becoming the most popular free app for both Android and iPhones. Flappy Bird had arrived in a major way.

Renowned for its rudimentary graphic displays, virtually non-existent storyline and, most notably, its extreme difficulty, Flappy Bird proved potently addictive. Its popularity continued to climb until Nguyen abruptly pulled the game from the app store in February (causing this to happen).

Related: Look Out, Candy Crush: Flappy Bird Is the Latest Craze in Mobile Gaming

Now, Nguyen is back with his first game since Flappy Bird. Called Swing Copters, it will be released on Thursday, according to the gaming review site Touch Arcade. Judging from the game's trailer, it looks like Swing Copters is very similar -- and as difficult to play -- as Flappy Bird (instead of scrolling horizontally in order to navigate a bulgy-eyed yellow bird between green pipes, it appears you need to scroll vertically in order to keep a bulgy-eyed man wearing a propeller-equipped-hat from hitting platforms and hammers.)

While Swing Copters is generating a lot of pre-launch buzz, it has some big shoes to fill.

Flappy Bird, after all, was a bonafide cultural sensation. Originally created in May 2013, the game didn't pick up steam until early this year, netting more than 50 million downloads in a short amount of time and making an estimated $50,000 per day. Everyone and his mother, it seemed, was compulsively obsessed.

Related: Flappy Bird Reportedly Flapping Away For Good

But Nguyen crumbled under the sudden and intense public spotlight; in February he announced, via cryptic tweet, that he was removing the game from the app store.

A month later, in an interview with Rolling Stone, Nguyen explained his motivations for pulling his blockbuster game: In part, he was exhausted by the public scrutiny and wanted it to end, but his central motivation was the disturbing letters he had received detailing Flappy Bird's addictive powers ("13 kids at my school broke their phones because of your game, and they still play it cause it's addicting like crack," one such letter read).

After Flappy Birds was gone, a host of imitators tried to produce viable clones; all failed to recreate the original's addictive quality. "People can clone the app because it's simple," Nguyen told Rolling Stone, "but they will never make another Flappy Bird."

On Thursday, we'll get to see if Nguyen himself is able to recreate some of the Flappy Bird magic.

Related: The NSA Is Using Angry Birds to Spy on You

Laura Entis is a reporter for's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

This Dad Started a Side Hustle to Save for His Daughter's College Fund — Then It Earned $1 Million and Caught Apple's Attention

In 2015, Greg Kerr, now owner of Alchemy Merch, was working as musician when he noticed a lucrative opportunity.

Business News

This One Word Is a Giveaway That You Used ChatGPT to Write an Email, According to an Expert

"Delve" has increased its presence in written work since ChatGPT entered the scene.

Business News

Yes, You Can Buy a Foldable Tiny Home on Amazon — And Now It's Selling for Less Than $12,000

The waterproof and flameproof house was listed around $35,000 a few months ago.

Side Hustle

This Insurance Agent Started a Side Hustle Inspired By Nostalgia for His Home State — Now It Earns Nearly $40,000 a Month

After moving to New York City, Danny Trejo started a business to stay in touch with his roots — literally.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.

Starting a Business

4 Common Mistakes That Will Spell Doom Your Ecommerce Business

It's hard to spot a success story before it happens, yet it's easy to tell if a business will struggle. With that in mind, here are the four most common mistakes people make that you should avoid when starting an ecommerce business.