You can be on Entrepreneur’s cover!

Have a Burning Business Question? Ask the Expert: Ian Lurie Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.

By Andrea Huspeni

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Project Hopeful

In today's world, if you have an online presence but you don't have a digital marketing strategy, you might as well pack it in and go home.

Yet, deciphering your best strategy for Google AdWords and search engine optimization, figuring out how analytics work and determining your brand's voice online can make your head spin.

Ian Lurie to the rescue. As a digital marketing expert with 18 years and 50,000 hours under his belt, Lurie is looking to lend a helping hand -- assisting entrepreneurs in demystifying the tangled web of online marketing.

Have a Burning Business Question Ask the Expert
CEO and founder of Portent Ian Lurie

"I truly believe that great communications can save the world." says Lurie. "If I can help other folks become better marketers and therefore better communicators, I'm all over it."

Related: 12 Must-Know Trends in Digital Marketing

As the CEO and founder of Seattle-based internet-marketing agency Portent, Lurie knows a thing or two about the digital-marketing realm. He founded the company in 1995 and leads in-house training, while also working with his team to develop new innovative tools.

His roster of clients includes Kate Spade, Advertising Age and Getty Images, among many more.

When not helping clients increase sales with their internet-marketing strategies, Lurie has kept himself busy. He has co-published Web Marketing All-In-One for Dummies and wrote Conversation Marketing: Internet Marketing Strategies.

He has also been a regular fixture at marketing conferences, including Ad::Tech, Search Engine Strategies, Search Marketing Expo and Blogword. Lurie also recently joined the board of directors of the Search Engine Marketing Professionals Organization.

So, with the little amount of spare time he does have, Lurie is looking forward to help aspiring entrepreneurs (like others did for him) figure out the digital-marketing conundrum.

"I had lots of fantastic mentors as I built my business. Without them, I would have failed over and over," Lurie says. "One way I can repay the help I got is to help others as they get started."

Related: 3 Annoying Social-Media Mistakes Businesses Need to Avoid

For this month only, Lurie is answering your questions on marketing issues entrepreneurs face. Feel free to ask queries about digital-marketing strategy, SEO, online branding, social media and online advertising.

Have a question for Entrepreneur's experts? Submit your questions in the comments section below or tweet us, using the hashtag #ENTexpert.

Andrea Huspeni

Founder of This Dog's Life

Andrea Huspeni is the former special projects director at Entrepreneur.com and the founder of This Dog's Life.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

Sam Bankman-Fried Sentenced to 25 Years in Prison for Multibillion-Dollar Crypto Fraud

Southern District of New York Judge Lewis Kaplan said that the loss amount to the victims of Bankman-Fried's crimes surpassed $550 million.

Side Hustle

This Mom Started a Side Hustle After a 'Shocking' Realization in the Toy Aisle. Her Product Was in Macy's Within the Year — Seeing Nearly $350,000 in Sales.

Elenor Mak, now founder of Jilly Bing, didn't plan to start a business — but the search for a doll that looked like her daughter inspired her to do just that.

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Marketing

5 Ways to Get on the Media's Good Side (and Stay There)

When you're trying to make a name and a mark for yourself and your business, it's really important to get on the media's good side — and stay there.

Business News

Mark Zuckerberg Told Meta Engineers to 'Figure Out' Snapchat's Privacy Protections: 'We Have No Analytics on Them'

Recently unsealed court documents detail "Project Ghostbusters," Meta's project to work around Snapchat's end-to-end encryption to intercept data.