How to Host Better Virtual Meetings

Virtual meetings suffer many of the same drawbacks as traditional meetings, including poor organization, bloated timeslots and disinterested attendees. But they also suffer from a batch of problems uniquely their own, including intermittent delays, connectivity issues and the dreaded patterns of ongoing interruptions. So how do you host better virtual meetings?

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By Timothy Carter

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If you're like most professionals, you spent a lot of time in virtual meetings in 2020 and will in 2021 — more than you ever thought possible in, say, 2015. And if you're like most professionals meeting virtually, you've lamented the fact that they could be better.

Virtual meetings suffer many of the same drawbacks as traditional meetings, including poor organization, bloated time slots and disinterested attendees. But they also suffer from a batch of problems uniquely their own, including intermittent delays, connectivity issues and the dreaded patterns of ongoing interruptions.

And of course, virtual meetings aren't going anywhere. Many businesses that transitioned to a remote work environment will remain that way indefinitely, and even if they don't, you'll still be required to join and organize at least some meetings remotely in the future.

Related: How to Stop Meetings From Killing Your Startup

So how do you host better virtual meetings?

Improve video call quality

The easiest step you can take is improving the quality of your video calls. If your video feed suffers from stuttering, lag or other technical issues, it can disrupt and compromise an otherwise effective meeting. Accordingly, this should be your highest priority.

Check your virtual meeting service provider and see if there are any inherent issues with them. If you're using a problematic platform, chances are good there will be many customers like you complaining about the quality of service. Consider switching to a different provider if you have consistent issues that appear to be unfixable.

Otherwise, there are some simple fixes that can help you boost quality:

  • Update your client. Make sure you're using the latest version of your chosen software. New updates often smooth out previous issues.
  • Ensure a strong connection. If your internet connection is laggy or slow, your video conferences will suffer. Upgrade your router or your internet plan if necessary.
  • Invest in better equipment. A good microphone can instantly make your audio clearer to other participants and a good webcam can make you look clearer. Don't be afraid to make the investment; the default equipment in your device might not be sufficient.
  • Simplify the background. Minimize the amount of video content that needs to be transmitted by simplifying your background. A bustling coffee shop will be much more resource intensive than a static bookshelf or virtual background, thereby compromising the quality of your call.
  • Don't multitask. Try not to use the internet for anything else (like streaming video) while on a video call.

Plan attendance efficiently

Next, plan the attendance of each meeting carefully. The fewer participants you have, the fewer opportunities there will be for interruption and the less total hours you'll spend on the meeting. Accordingly, you should aim for the smallest meeting size possible.

On top of that, it's important to ensure that each attendant is able to participate fully. Inform them about the nature of the meeting in advance and ensure they have everything they need to connect efficiently, including updated software, physical equipment and the knowledge of how to join.

Come in with a plan

This is important advice for any meeting, but make sure you come in with a plan. You shouldn't be holding a meeting for the sake of holding a meeting; you should have a clear agenda in place and some kind of goal to achieve. By the end of the meeting, you should have a new piece of information, a new conclusion or a finalized decision. Make sure everyone in the meeting understands the purpose of the meeting before they join and use your agenda to keep the conference on track.

Use a talking stick — kind of

Interruptions are going to happen no matter what, but you can minimize them with a "talking stick" style approach. Keep everyone muted until it's their turn to speak and encourage your participants to avoid interjecting unless absolutely necessary. You can also use text chat as a backup for conversation and to share insights without people talking over one another.

Pursue other forms of communication

Video calls have served as a practical replacement for traditional meetings. But here's an important truth: Most of the time, you don't need traditional or virtual meetings for effective communication. In many cases, there's a better alternative. Depending on the structure of your organization and the type of message you want to communicate, you could turn to an email thread, a project management platform or even a form of cooperative blogging.

Related: A Meeting Agenda Guide That Actually Works (Infographic)

Even if you perfect the virtual meeting, you'll still need to rely on a variety of communication channels and techniques to ensure all your messages are conveyed effectively. Make use of the wide variety of tools available to you.

If you follow these strategies, you should be able to host better virtual meetings (and possibly adopt some better communication strategies in general). Communication in your organization will never be perfect, but you can make strides to improve efficiency and clarity for everyone involved.
Timothy Carter

Entrepreneur Leadership Network Contributor

Chief Revenue Officer of

Timothy Carter is the CRO of the Seattle digital marketing agency He has spent more than 20 years in the world of SEO & digital marketing leading, building & scaling sales operations, helping companies increase revenue efficiency and driving growth from websites and sales teams.

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