Business

10 Business Firms That Went From Online to Offline

With more and more e-commerce companies going offline, is it correct to say that offline is the future of online start-ups and companies?
10 Business Firms That Went From Online to Offline
Image credit: Shutterstock.com
Feature Writer
5 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

O2O is the growing inevitable trend of the season. While it is something that can be at once confusing; because the world has seen an uproar of online platforms; this trend is important so that consumers are not left out from the personal form of communication and services which offline stores offer. Entrepreneur India looks at 10 companies that went from online to brick-and-mortar form.

10 Business Firms That Went From Online to Offline

Under Armour

Under Armour
Image credit: Under Armour Official Facebook

American based company, Under Armour founded in 1996 by former Fork Union Military Academy Football team. The e-commerce firm known for its sports footwear, clothing and equipment supply opened its first retail store in Baltimore in 2007 after dealing online for almost a decade. Today its retail stores are spread across the world including Canada, China and many other places.

10 Business Firms That Went From Online to Offline

Lenskart

Lenskart
Image credit: Lenskart Official Facebook

The e-commerce eyewear brand gave a whole new dimension to online trading when it was founded in 2010. Soon this enterprise went offline with opening many retail stores across the country. Today there are more than 300 stores across the nation including Delhi, Chandigarh, Pune, Mumbai, Bangalore etc. Piyush Bansal, co-founder had said in an interview last year that they plan to open 400 stores in the next two years with an investment plan of 100 crores.

10 Business Firms That Went From Online to Offline

Replay and Reliance Brands

Replay and Reliance Brands
Image credit: Replay Official Facebook

Italian denim unicorn plans to open a major distribution platform in India in a partnership with Reliance brands. Italy is still grappling with establishing a firm ground in the online sector but Replay is a success story to reckon. The online platform which sold its jeans through Myntra plans to emerge in the India market with its retail store plan in Delhi and Mumbai partnered by Reliance.

10 Business Firms That Went From Online to Offline

Scotch and Soda

Scotch and Soda
Image credit: Scotch and Soda Official Facebook

The Dutch retail company founded in 1985, provided avenues for distribution in India through e-commerce platforms such as Myntra opened a store. Scotch and Soda is a well-known brand in the international market and has quite a reputation in the fashion and design industry. After tasting success in the online arena, it made a debut to occupy the physical space starting from establishing stores in Delhi last year.

10 Business Firms That Went From Online to Offline

Pepperfry

Pepperfry
Image credit: Pepperfry Official Facebook

The trailblazer of online furniture shopping in India went offline when it opened its first store in December in 2014 in Mumbai. Later on, it expanded its bandwidth to accommodate more physical spaces in Delhi, Kolkata, Mumbai, Gurgaon, Chennai etc. The leading player in the furniture segment in India, today, provides home design experience zone to customers across more than 20 cities.

10 Business Firms That Went From Online to Offline

Dorothy Perkins

Dorothy Perkins
Image credit: Dorothy Perkins Official Facebook

One of U.K.’s oldest fashion retailer took the online reigns in its hand when the social media fever erupted in the world. However, it is now planning to go local after signing a 4-year contract with Jabong. The fashion brand is an example of more and more companies going for brick-and-mortar form structures to expand their businesses.

10 Business Firms That Went From Online to Offline

Myntra

Myntra
Image credit: Myntra Official Facebook

Flipkart’s fashion branch Myntra opened its first brick and mortar store. This physical space is a result of a partnership between Myntra and Barcelona based Fashion brand Mango. As part of the alliance, Mango and Myntra will be setting up 25 stores across the nation. While such partnerships help in splitting the cost of operations, they also help in bringing more business by providing support through a financial arm.

10 Business Firms That Went From Online to Offline

FirstCry

FirstCry
Image credit: FirstCry.com Official Facebook

FirstCry.com is India’s largest online shopping platform for kids and baby products. FirstCry recently made an advent into the physical space and it has established several stores across Delhi and NCR. Next stores coming up are in Gujarat, Haryana, Pune, Telangana etc.

10 Business Firms That Went From Online to Offline

Urban Ladder

Urban Ladder
Image credit: Urban Ladder Official Facebook

On the similar lines as Pepperfry and Lenskart are Urban Ladder, another India’s famous online e-commerce giant that has today become an omnichannel furniture and décor retailer. It started as an online shopping platform but gradually it embraced the idea of offline channels for distribution. In one of the interviews at TechSparks 2018, Rajiv Srivatsa, Founder and CPTO, Urban Ladder said, “Around three years back, we decided that we were more a brand and not just a marketplace. A brand needs to be where the consumer is. And today, consumers for this category are 99 per cent offline. They ask us where our store is even as we deliver their online orders.” Today, it has 3 stores in Bangalore and it will establish more such stores in the upcoming years.

10 Business Firms That Went From Online to Offline

Housejoy

Housejoy
Image credit: Housejoy Official
An online services platform wherein users can browse for house related services such as cleaning, repairing, plumbing etc. This online platform decided to go O2O because the management felt that the key aspect of their business is a trust which they can build only through offline services. Thus the decision to open stores came into their minds. In one of the interviews to Glispa, Sumon Chandra, Head of Digital Marketing at Housejoy said, “One of our main tech investments has been to improve the ‘customer and service partner matchmaking algorithm’ on the basis of multiple parameters. We have also invested in local and vernacular language options. This is to ensure that literacy and language do not become barriers. We provided a simple interface with a minimalistic design.”
My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

  • 10 Business Firms That Went From Online to Offline
  • Under Armour
  • Lenskart
  • Replay and Reliance Brands
  • Scotch and Soda
  • Pepperfry
  • Dorothy Perkins
  • Myntra
  • FirstCry
  • Urban Ladder
  • Housejoy
Next Slide