You can be on Entrepreneur’s cover!

Are You Ready to Seek Funding? This 10-Point Checklist Will Decide. If you start seeking funding before you're ready, you could end up wasting your time and heading toward disappointment.

entrepreneur daily

You've got an idea that you're excited about. You've talked about it with your friends and family members. You might have even quit your job to start exploring the possibilities of entrepreneurship. You're on the verge of getting your company off the ground, but to do it, you need capital, and you can't front all the money yourself.

Your natural inclination is to go out and start seeking funding as quickly as possible so you can build some momentum for your business. That level of passion and enthusiasm is admirable, but if you start seeking funding before you're ready, you could end up wasting your time and heading toward disappointment.

Related: 3 Ways to Find the Right Investor for Your Business

Before you go out to seek funding, whether that's from an angel investor, a venture capitalist or through a crowdfunding platform, make sure you've satisfied all the requirements of this checklist:

1. A completed business plan

This is the first item on the list because it is, by far, the most important. Without a business plan, you can't have a business. It's the foundation on which your enterprise will be built. Accordingly, it may contain some, all or none of the points below, so keep that in mind when you put it together. Your goal here is to present an overall summary of what your business is and how it's going to make money.

2. Market research

Market research is the verifiable data that demonstrates the need and viability for your idea. Without it, your idea may only be good in theory. You might have to pay to get access to the data you need, or perform some research yourself, but you need to have this numerical grounding if you want to prove your potential worth.

3. Financial models

These should be a natural part of your business plan, but don't underestimate the level of detail required by most savvy investors. You'll need full spreadsheets of projected costs, acquisitions, sales and revenue, including your profit margins, growth rates and when you expect the business to become profitable. This is going to be the proof that your business can actually make money.

4. One-, three- and five-year plans

Don't focus exclusively on how you'll build your business from the start. You'll need to chart out your projected growth over the course of the first year, the first three years and the first five years. Most investors want a long-term solution in a business with staying power.

5. Potential customers

Your market research should prove a theoretical customer base for your idea, but potential customers will drive your point home. If you can acquire at least a handful of testimonials from your prototypical customer or a major client that's interested in your idea, investors will be much more interested in working with you.

Related: How To Show Investors Your Startup Is Worth Sinking Money Into

6. Real ability

You'll also need to make sure that you're capable of handling the first stages of development and business growth personally. If you have years of experience in the industry or other proven credentials, you should be in good shape. Otherwise, you'll need to undergo training or secure outside resources to help you along.

7. Existing investment

It looks good to potential investors if you already have some skin in the game. Take whatever savings you can spare and gather up some initial capital from friends and family to show investors you already have some financial backing.

8. A brand

Typically, your brand will come into play during the marketing phase of your business's development rather than the fundraising phase. However, a strong brand can help sell the viability and character of your business to potential investors. It's a demonstration of identity that can concisely and creatively drive your idea home.

9. A goal

Before you start asking for funds, you need to know exactly how much money you need and why you need that much. There's a big difference between saying, "I need money for my idea," and, "I need $10,000 for equipment, $15,000 for an office, $20,000 for a first run of products and $5,000 to start marketing." The latter shows you have a plan, and lets your investors know exactly where the money is going.

10. A payoff

Last but not least, make sure you have a specific payoff in mind for your investors. For a crowdfunding initiative, that might mean having sample products or rewards for different investment levels. For individual investors, that might mean a projected payout after a certain period of time has passed.

If you're missing one or two items, it's not a deal breaker, but be sure you satisfy most of the items on this list before you head out. If you can do that, and your idea rings true with the right people, you should have no trouble getting the money you need for the next stage of your enterprise.

Related: 7 Keys to a Compelling Executive Summary That Wins Over Investors

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

He Took His Side Hustle Full-Time After Being Laid Off From Meta in 2023 — Now He Earns About $200,000 a Year: 'Sweet, Sweet Irony'

When Scott Goodfriend moved from Los Angeles to New York City, he became "obsessed" with the city's culinary offerings — and saw a business opportunity.


I Got Over 225,000 Views in Just 3 Months With Short-Form Video — Here's Why It's the New Era of Marketing

Thanks to our new short-form video content strategy, we've amassed over 225,000 video views in just three months. Learn how to increase brand awareness through short-form video content.


94% of Customers Say a Bad Review Made Them Avoid Buying From a Brand. Try These 4 Techniques to Protect Your Brand Reputation.

Maintaining a good reputation is key for any business today. With so many people's lives and shopping happening online, what is said about a company on the internet can greatly influence its success.

Personal Finance

How to Get a Lifetime of Investing Experience in Only One Year

Plus, how day traders can learn a lesson from pilots.


6 Habits That Help Successful People Maximize Their Time

There aren't enough hours in the day, but these tips will make them feel slightly more productive.

Growing a Business

Looking to Achieve Your Goals But Don't Know Where to Start? Try These Proven Goal-Setting Strategies.

Find a more effective way of creating – and achieving – your goals. Get clear on your vision, make your plan, take action, reassess and then revise.