Should You Bribe Your Customers?

Don't think we're telling you to break the law--here's the legal way to generate more business.

Mar 12, 2001

Free gifts like T-shirts, caps, coffee mugs, scratch pads andmouse pads can be really effective. Giving these away can generateleads, boost store traffic and increase awareness of yourbusiness.

When considering free gifts, first figure out whom you want toreach and how much money you have to spend. Then focus on the giftand the message you want to print on it.

Are freebies worth it? Experts say 40 percent of recipientsremember the name of the company that sent the gift and aboutone-third still use the gift six months later. And best yet, freegifts can increase your average order by 300 percent.

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