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How These 2 Best Friends Have Scaled Their Fitness Brand Together

The founders of this fitness brand discuss how their friendship has evolved as their business has grown.

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Bonnie Micheli and Tracy Roemer, founders and co-owners of Shred 415, discuss the chance encounter in a that led to their friendship. Then, they break down how that friendship has evolved into a burgeoning fitness and brand.

Micheli, Roemer and The Playbook host David Meltzer, discuss the importance of having a business partner who has a complementary skill set, as well as the emphasis that the Shred 415 team places on transparency and constructive in their organization. The three also discuss how best to balance and , sharing their thoughts on the importance of having the right support system.

Related: The Founder of Lululemon Breaks Down His Rule of 3

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